Foam-Coated Retailers

The 'Siki Im' Concept Store Makes for a Playful Shopping Experience

Designed by Leong Leong in light of New York City's 'Building Fashion' collaboration, the 'Siki Im' concept store is not your regular retailer. Originally a shipping container, the space has been covered in a spray-on soy-based polyurethane foam and now sits beneath the Highline Park within the city's Meatpacking District.

With a bow-formed floor, the 'Siki Im' concept store has been transformed into a soft sculptural space. It encourages an interaction between customers, with the room and the mens' clothing displayed unconventionally within the unique boutique.

Foam-coated Retailers
Innovative retail spaces using unique materials to create immersive shopping experiences.
Interactive Retail Environments
Creating shopping spaces that encourage customer interaction and engagement.
Sustainability in Retail Design
Exploring eco-friendly materials and processes for retail store design.

Where This Applies

Fashion Retail
Opportunities for fashion retailers to create unique shopping experiences that differentiate from traditional retail spaces.
Architecture
Innovative building materials and sustainability practices in architectural design.
Interior Design
Designing retail spaces that maximize customer engagement and interaction.
SCORE
3.4 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 54%
Activity 40%
Freshness 8%