A London Starbucks concept store is attempting to take Starbucks to another level. Going back to basics with its original logo, manual espresso machines, and retro rad furniture, this is a coffee shop that is breaking the mold. Check out the gallery for images of the Starbucks Concept Store; it may be coming to a corner or mall near you.
Implications - Manual coffee machines may or may not brew a cup of joe that is better than a machine-made one, consumers value the rarity of the service or product they are purchasing. The sparser something is, the more it's desired. When thinking about marketing a product or service, keep in mind that over-saturation can lead to your downfall.
Rebranded Coffee Shops
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