Category
Fashion
Scaled Restraint
5.9
Trend score
Trend
What is the Conflicted Bliss trend?
Conflicted Bliss: It is estimated that up to 50 percent of U.S. marriages will end in divorce. This eye-opening figure is likely to make any bride second-guess her decision to tie the knot, and many photographers are furthering the doubt by creating images focused on less-than-blissful wedding scenes. These disturbing captures effectively use emotion to secure viewer attention, alluding to a darker side of a traditionally happy occasion.
Trend themes
Themes within the Conflicted Bliss trend
Three behaviours holding the trend together01
Dark Wedding Imagery
Photographers are creating images focused on less-than-blissful wedding scenes, showing the more sinister and eerie aspects of weddings.
02
Alternative Bridal Aesthetics
Bridal designers are experimenting with less traditional styles, incorporating elements of fetishism and casual wear and exploring new ways to portray brides in an unkempt and unconventional light.
03
Emotional Honesty
Consumers appreciate honest portrayals of emotions, even during typically joyous events, and are drawn to content that reflects the full spectrum of human experience.
Industry implications
What the Conflicted Bliss trend means for industry
Where the trend changes the playbookFor
Wedding Photography
Photographers and artists can explore new ways to capture weddings that showcase the range of human emotions and experiences beyond the traditional happy moments.
For
Bridal Fashion
Designers and stylists can take inspiration from alternative aesthetics and unconventional materials to create bridal designs that cater to a wider range of tastes and preferences.
For
Advertising and Marketing
Brands and marketers can tap into consumers' desire for emotional honesty and authenticity in their advertising, showcasing real people and real emotions instead of glossy, idealized versions of events.
Trend signals
Trend signals for Conflicted Bliss
Trend score 5.9 out of 10, from popularity 83%, activity 85%, freshness 8%.
Popularity83%
Activity85%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Conflicted Bliss trend
3 featured examples from Jun 15 to Aug 5, 2011CategoryLifestyle
Woeful Wedding Captures
These Rocco Ancora Photos Show the Dark Side of Couple's Big Day
The rise of non-traditional and emotional wedding photography presents a disruptive innovation opportunity for photographers to redefine the industry.
CategoryLifestyle
Withering Wedding Woe Shoots
Zhang Jingna August 2011 SingaporeBrides Spread is Gripping & Ghostly
This shoot presents opportunities for disruptive innovation in fashion photography by exploring darkly ethereal aesthetics and creating captivating visual experiences.
CategoryFashion
Unkempt Bridal Captures
Morsian Karkuteilla by Jessie Laitinen Features Lazy Lace Styles
The casual bridal fashion trend disrupts the traditional bridal wear industry, providing an opportunity for fashion companies to offer unconventional and affordable options for br…
