Zhang Jingna August 2011 SingaporeBrides Spread is Gripping & Ghostly
Corinne Guirgis — August 4, 2011 — Lifestyle
References: fashion.singaporebrides & fashiongonerogue
Minus all of the whimsical joy of the average bridal editorial, the Zhang Jingna August 2011 SingaporeBrides takes an eerily ghostly approach to showcase these gorgeous gowns. Appropriately entitled 'Cold Flowers,' the shoot has an ethereal quality that makes it less of a fashion shoot and more of cripplingly captivating work of art. Lensed by Zhang Jingna, who is no stranger to darkness, the shoot stars models Alyona B and Nicole Volfova donning stunning wedding dresses from Amanda Lee Weddings, Dang Bridal, LaVie Bridal and The Wedding Present.
The duo present the flowing gowns in a serenely chilling story. But it is not just the models or the photographer that make this shoot so unique -- the dresses themselves have a continuous and majestic quality to them that speaks volumes and complements the gloomy nature of the shoot.
Implications - This shoot shows how consumers value honesty -- especially when it comes to emotions. Even with big events that are typically considered a time of joy, there are obvious stresses that shouldn't be glossed over in order to appeal to consumers looking for a way to express their distress.
The duo present the flowing gowns in a serenely chilling story. But it is not just the models or the photographer that make this shoot so unique -- the dresses themselves have a continuous and majestic quality to them that speaks volumes and complements the gloomy nature of the shoot.
Implications - This shoot shows how consumers value honesty -- especially when it comes to emotions. Even with big events that are typically considered a time of joy, there are obvious stresses that shouldn't be glossed over in order to appeal to consumers looking for a way to express their distress.
Trend Themes
1. Emotional Authenticity - This shoot highlights the trend of consumers valuing honesty and emotional authenticity in marketing, even for traditionally joyous occasions like weddings.
2. Darkly Ethereal Aesthetics - The eerie and ghostly approach of this shoot showcases the trend of darkly ethereal aesthetics in fashion photography, creating a captivating and haunting visual experience.
3. Majestic Flowing Gowns - The continuous and majestic quality of the wedding dresses featured in this shoot highlights the trend of flowy and grandiose gown designs in the bridal industry.
Industry Implications
1. Fashion Photography - This shoot presents opportunities for disruptive innovation in fashion photography by exploring darkly ethereal aesthetics and creating captivating visual experiences.
2. Wedding Industry - The trend of emotional authenticity in weddings offers disruptive innovation opportunities for wedding planners and vendors to provide more empathetic and personalized services.
3. Bridal Fashion - The trend of majestic flowing gowns in the bridal industry presents opportunities for designers and retailers to create and sell grandiose and ethereal wedding dresses.
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