Category
Lifestyle
Serial Snacking
Trend cluster
Category
Amplified
Indulgence
Chocolate goes from luxury treat to design inspiration & material.
3.7
Trend score
Trend
What is the Amplified Indulgence trend?
Amplified Indulgence: Chocolate is one of society's most coveted indulgences and now it's not only limited to edible, sugary treats. Going beyond confectionery goods, designers are using chocolate as inspiration and material to design everything from furniture to fashion, a direction that allows sweet-toothed consumers to indulge in more ways than one.
Trend themes
Themes within the Amplified Indulgence trend
Three behaviours holding the trend together01
Edible Art
There is an increasing trend of using food as a medium to create art.
02
Synesthesia
Blurring the lines between sensory experiences, synesthesia art has evolved to be all-encompassing through multisensory stimulation.
03
Alternative Materials
Designers are exploring the use of unconventional materials to create unique products that showcase their creativity and innovation.
Industry implications
What the Amplified Indulgence trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can utilize these trends to create innovative products that explore the intersection of food, art, and design.
For
Fashion and Beauty
The fashion and beauty industry can reference these trends to create unique products that blur the lines between sensory experiences.
For
Home Decor and Furnishings
The home decor and furnishings industry can look to these trends to create unconventional and one-of-a-kind products that showcase innovation and creativity.
Trend signals
Trend signals for Amplified Indulgence
Trend score 3.7 out of 10, from popularity 56%, activity 47%, freshness 8%.
Popularity56%
Activity47%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Amplified Indulgence trend
6 featured examples from May 2 to Nov 17, 2011CategoryLifestyle
Scrumptious Chocolate Sculptures
Hakan Martensson Creates Confection Masterpieces
Opportunity for chocolatiers, pastry chefs, and confectionery businesses to explore the art of sculpting chocolate as a unique selling point.
CategoryLifestyle
Cocoa Couture Catwalks
The Chocolate Fashion Show 2011 is a Sweet-Lover's Dream
Chance for fashion brands to explore unique materials and cross-industry collaborations with chocolatiers.
CategoryArt & Design
Sugary Old-School Tunes
Scottish Band 'Found' Releases Playable Chocolate Record
The music industry can explore the potential of incorporating edible merchandise, like chocolate records, to enhance fan engagement and create unique brand experiences.
CategoryArt & Design
Chocolate-Covered Sofas
'Let Them Sit Cake' is Marie Antoinette-Inspired
Disruptive innovation opportunity in creating unconventional and playful furniture designs.
CategoryLifestyle
Designer Chocolate Suites
Karl Lagerfeld Uses 10 Tons of Chocolate for This Tasty Hotel Room
Hotels can explore new avenues of guest experiences by incorporating innovative and edible design elements.
CategoryLifestyle
Chocolate Gladiator Bikinis
Benjamin Brass Designs the Wearable Confection Worn by Cindy Fabre
The fashion industry can incorporate edible fashion and food-inspired designs to create new and exciting experiences for consumers.
