There are people who love chocolate and people who love chocolate -- the latter were probably attendees at the 14th annual Chocolate Fashion Show 2011 held this weekend (Nov. 10 to 13) at New York City's Metropolitan Pavilion.
The Chocolate Fashion Show 2011 began with a runway show that was broadway-themed, featuring corsets, hats, bikinis and more, all made of the sweet stuff. Along with the fashion show, the event includes exhibits, book signings, cooking workshops and tastings from chocolatiers and pastry chefs -- more than 65 chocolate companies, says the Chocolate Fashion Show 2011 website. Tickets only cost $30 per person, which allows you free reign around a "giant room full of chocolate," as the Gothamist points out. There is also a Kids Zone this year, allowing for children to indulge their sweet tooths as well.
Why This Trend Is Growing
- Chocolate Fashion Shows
- Opportunity for fashion brands and chocolatiers to collaborate and create edible clothing designs.
- Experiential Events
- Potential for brands to create immersive experiences for consumers through interactive exhibits, workshops, and tastings.
- Gourmet Chocolate Industry
- Disruptive innovation opportunity to incorporate unique flavors and innovative packaging designs to stand out in the competitive chocolate market.
Industries Being Reshaped
- Fashion Industry
- Chance for fashion brands to explore unique materials and cross-industry collaborations with chocolatiers.
- Event Planning Industry
- Opportunity for event planners to create memorable and indulgent experiences centered around chocolate.
- Confectionery Industry
- Potential for confectionery companies to tap into the gourmet chocolate market and offer premium, innovative products.
