Chocolate-Covered Sofas

'Let Them Sit Cake' is Marie Antoinette-Inspired

I wonder what Marie Antoinette would say if she saw Dejana Kabiljo's 'Let Them Sit Cake.' The design is a funny and devilishly creative sofa made for the first annual Beijing Design Week.

Let Them Sit Cake pokes fun at the unfortunate queen's iconic phrase by being literally made out of the elements that make up cake. The sofa is composed of bags of flour topped with fake chocolate icing made from polyol sponge. The sofa is comprised of four and a half tons of flour and 120 liters of fake chocolate. According to the designer, her goal was not to poke fun at Marie Antoinette, but rather to give people "a moment of sweetness, indulgence and joy...in times of uncertainty and crisis."

Marie Antoinette-inspired Design
Opportunity to create products and experiences that draw inspiration from Marie Antoinette's style and aesthetic.
Humorous Furniture
Potential to develop furniture pieces that incorporate humor and whimsy into their design.
Comfort in Uncertain Times
Chance to explore creating comforting and indulgent products that provide a sense of joy during times of uncertainty.

Industries Being Reshaped

Furniture
Disruptive innovation opportunity in creating unconventional and playful furniture designs.
Food and Beverage
Opportunity to experiment with food-inspired materials and design elements for furniture and decor.
Wellness and Self-care
Potential to develop products that promote well-being and provide emotional comfort, such as indulgent furniture pieces.
SCORE
2.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 52%
Activity 26%
Freshness 8%

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