Category
Lifestyle
Assisted Choices
Trend cluster
Category
Eccentric Media
Buys
Ad agencies look beyond traditional media and into unconventional space.
5.2
Trend score
Trend
What is the Eccentric Media Buys trend?
Eccentric Media Buys: The ad industry is abuzz about the death of print, the rise of digital, and other media-related news, with media sales often referenced as this era's most creative advertising job. Unconventional and highly creative media buys are needed now more than ever, with a crowded market making it more difficult to make a lasting impression on consumers. The world's best ad agencies are thus broadening their horizons in terms of media buying, making some very unexpected choices.
Trend themes
Themes within the Eccentric Media Buys trend
Three behaviours holding the trend together01
Unconventional Media Buys
Ad agencies are broadening their horizons in terms of media buying to make creative and unexpected choices.
02
Creative Ad Campaigns
Advertising agencies are using innovative and creative ways to reach out to consumers and make a lasting impression on them.
03
Shock Advertising
Advertising agencies are trying to get people to think outside the box by using shocking and controversial ads to raise awareness and take action.
Industry implications
What the Eccentric Media Buys trend means for industry
Where the trend changes the playbookFor
Advertising
The advertising industry is experiencing a shift towards unconventional media buys and creative ad campaigns.
For
Marketing
The marketing industry has an opportunity to collaborate with advertising agencies to develop creative strategies and campaigns to reach out to consumers.
For
Conservation
The conservation industry can use shock advertising to raise awareness and take action to protect endangered species.
Trend signals
Trend signals for Eccentric Media Buys
Trend score 5.2 out of 10, from popularity 79%, activity 70%, freshness 8%.
Popularity79%
Activity70%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Eccentric Media Buys trend
5 featured examples from Dec 16, 2010 to Mar 4, 2011CategoryFashion
Nail Art Advertising
These Designs Feature Product Placement at Your Fingertips
The beauty and cosmetics industry can leverage nail art advertising as a creative way to promote their products and engage with consumers in unique and personalized ways.
CategoryAutos
Car Grafitti Marketing
The Volvo Art Session 2011 Reimagines the S60 in 10 Different Ways
Car companies can use branded art cars to showcase their designs and generate interest in their products.
CategoryMarketing
Panda Death Shockvertising
The Sea Shepherd Conservation Society Raises Bluefin Tuna Awareness
There is an opportunity for advertising agencies to create impactful campaigns using experiential shock tactics to raise awareness for environmental and social causes.
CategoryPop Culture
Falling Man Campaigns
The DraftFCB 'Mad Men' Ad Mimics the Show's Opening Credits
Advertising agencies can explore immersive and location-specific campaigns to attract and engage viewers.
CategoryMarketing
Spicy Handvertisements
'Wolf Hot Sauce' Will Make You Breathe Fire
Food and beverage companies can capitalize on the growing interest in spicy foods by creating hot sauces and other spicy products.
