Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Volvo Art Session 2011 Reimagines the S60 in 10 Different Ways

 - Feb 19, 2011
References: volvoartsession & randommization
In order to really make a bold marketing statement, the Volvo Art Session 2011 saw the innovative company hire ten very different artists to completely incorporate their S60 model into a vibrant artistic canvas.

Each artist approached the challenge in a very different way, but the results led to some truly fascinating creations from across the spectrum of imagination and design. The true star of the Volvo Art Session 2011, however, was the car company itself for devising such a culturally pervasive marketing initiative that is sure to keep people talking about the S60 for months to come.