Trend cluster
Category

Sensory
Fusion

Simultaneous stimulation of senses changes the way consumers are entertained.

Dorm Room Light ShowsSound Byte AccessoriesChromatic Egg DocksInteractive Light ExhibitionsUpcycled Rave Bars

Trend

What is the Sensory Fusion trend?

Sensory Fusion: Though listening to music and music only was once enough, Generation Y's shortened attention span demands a more holistically stimulating experience. Thus, consumers and artists alike are finding ways to combine sensory experiences to make for a new-aged, comprehensive method of entertainment. This abstract distraction suggests that today's youth is growing restless with the digital realm, seeking more tangible methods of entertainment.

Trend themes

Themes within the Sensory Fusion trend

Three behaviours holding the trend together
01

Multisensory Entertainment

Generation Y's demand for a more holistically stimulating experience brought about by combining sensory experiences to make for a new-aged comprehensive method of entertainment.

02

Interactive Light Shows

Technological advancements that allow for interactive light shows that allow the public to touch, step, and stomp on show how much technology is changing art.

03

Personalized Sound Byte Merchandise

Digitally visualized songs and sounds in merchandise, such as Waveform Necklaces, targets today's musically-inclined consumers.

Industry implications

What the Sensory Fusion trend means for industry

Where the trend changes the playbook
For

Entertainment Industry

The introduction of multisensory entertainment creates an opportunity for the entertainment industry to develop a more comprehensive method of entertaining its audience.

For

Spa & Wellness Industry

Incorporating soothing music and customized illumination into bathroom fixtures allow the spa and wellness industry to bring a touch of the spa experience to people's homes.

For

Design & Art Industry

The development of new technology, such as interactive light shows, creates an opportunity for artists and designers to create new and innovative forms of art.

Trend signals

Trend signals for Sensory Fusion

Trend score 4.0 out of 10, from popularity 58%, activity 54%, freshness 8%.

Popularity58%
Activity54%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X (not a primary audience)
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Sensory Fusion trend

7 featured examples from Mar 2, 2010 to Feb 27, 2011
Dorm Room Light Shows
CategoryUnique

Dorm Room Light Shows

Wroclaw University of Technology Puts on Animated Display of Illumination

Opportunity for innovation in developing advanced lighting solutions for interactive displays.

Sound Byte Accessories
CategoryFashion

Sound Byte Accessories

David Bizer's Waveform Necklace Visualizes Music, Messages and More

Disruptive innovation opportunity: Merge fashion and technology to create unique, personalized jewelry and accessories.

Chromatic Egg Docks
CategoryTech

Chromatic Egg Docks

The Yantouch Black Diamond is an Ambient Beauty

Develop consumer electronics with interactive lighting systems.

Interactive Light Exhibitions
CategoryArt & Design

Interactive Light Exhibitions

'Yota Space' Showcases Technological Art

Opportunity for wireless broadband providers to collaborate with artists to create interactive digital art exhibitions.

Upcycled Rave Bars
CategoryEco

Upcycled Rave Bars

The Ikea Storage Box Bar Combines Old Materials with New Ideas

Potential for creating upcycled furniture pieces that merge functionality and sustainability.

Light Show Showers
CategoryArt & Design

Light Show Showers

The Hidrocrom Shower from Ramon Soler is a Treat for the Senses

The HIDROCROM Shower represents a disruptive innovation opportunity in the bathroom fixtures industry, offering a unique and enhanced showering experience.

Glowing Musical Baths
CategoryArt & Design

Glowing Musical Baths

The Duravit Nahho Tub Brings a New Level to Cleanliness & Relaxation

The incorporation of spa-inspired elements, such as music and lighting, in bathtub design is disrupting the home decor industry with the advent of more luxurious and relaxing bath…