'Billbored' Projection Ads Will Light Up Your Life
Vittoria Natarelli — May 10, 2010 — Marketing
References: billbored.org & cakeheadlovesevil.wordpress
The Billbored projection ads are done by a group from London. They choose busy places around the city and project their opinion onto buildings.
Billbored has be trotting around London projecting their billboards from a projector set up on top of a car. Some have statements such as, “Our campaign is bigger than yours!†Another says, “Vote! Every little helps.†The Billbored projection ads are short, to the point and pretty awesome.
Implications - The 'Billbored' Projection Ads are a phenomenal idea for temporary ads in major urban areas. London might not look the same at any two times a day. Have a look for yourself at these incredible projection-based ads.
Billbored has be trotting around London projecting their billboards from a projector set up on top of a car. Some have statements such as, “Our campaign is bigger than yours!†Another says, “Vote! Every little helps.†The Billbored projection ads are short, to the point and pretty awesome.
Implications - The 'Billbored' Projection Ads are a phenomenal idea for temporary ads in major urban areas. London might not look the same at any two times a day. Have a look for yourself at these incredible projection-based ads.
Trend Themes
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Projection-based Ads — The rise of projection-based ads presents an opportunity for brands to create eye-catching and dynamic advertising campaigns.
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Temporary Urban Advertising — The concept of temporary ads in major urban areas allows businesses to reach a large audience in a short period of time, stimulating interest and interaction.
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Innovative Outdoor Marketing — Innovations in outdoor marketing, such as the 'Billbored' projection ads, offer brands a chance to stand out and engage with consumers in unique and memorable ways.
Industry Implications
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Advertising — The advertising industry can leverage projection-based ads to create attention-grabbing campaigns that capture the interest of consumers.
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Urban Planning — Urban planners and city officials can explore the use of temporary urban advertising as a way to promote cultural events, initiatives, or city branding.
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Event Marketing — Event marketers can incorporate projection-based ads into their strategies to enhance the visual experience and create a lasting impression on attendees.
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