Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Buj+Colon Arquitectos Designs Illuminated Drug Store in Spain

 - Jun 23, 2010   Updated: Jun 14 2011
References: buj-colon & dezeen
Madrid-based architecture firm Buj+Colón
Arquitectos has designed a pharmacy in Palencia, Spain, that features large neon light fixtures.

Located on both the exterior and interior of the building, the neon illumination gives the pharmacy by Buj+Colón Arquitectos a unique, futuristic glow. Further, the drug stores eschews another traditional aspect associated with pharmacies: the drug counter. Instead, this pharmacy places all medications at the reach of customers.

Implications - Consumers are looking for a shock factor in everything they do. Products that offer an otherworldly element are appealing to shoppers who are used to seeing the most surprising things depicted in media. Companies could integrate this element into all of their items in order to attract more customers.