Category
Autos
Shared Shuttle
Trend cluster
Category
Luxe Auto
Endorsements
Luxury vehicle-endorsed products are more credible to consumers.
3.9
Trend score
What's Happening
What is the Luxe Auto Endorsements trend?
Luxe Auto Endorsements: Considering the extravagant and high-class reputation of luxury auto brands, businesses using these supercars as endorsements for their products are hoping that their merchandise will share the same rep. Consumers looking to find reputable products will recognize these well-known car brands and therefore have a higher likelihood of wanting to make a purchase.
Trend themes
Themes within the Luxe Auto Endorsements trend
Three behaviours holding the trend together01
Luxury Auto Endorsements
Brands utilizing luxury cars as endorsements for their products are seen as more credible to consumers.
02
Incorporating Supercar Parts
Incorporating supercar parts into products can create a strong reputation for quality and luxury, as seen in the Conair BaByliss Pro Volare Hair Dryer.
03
Sleek Design in Technology
Designing technology with sleek, high-end aesthetics, such as with the Porsche Design smartphones, can make for a desirable product for consumers.
Industry implications
What the Luxe Auto Endorsements trend means for industry
Where the trend changes the playbookFor
Luxury Goods
Premium goods can command higher prices by associating with luxury auto brands and incorporating high-end aesthetics into the product.
For
Consumer Electronics
Companies can create disruptive innovation by incorporating premium materials and luxury design elements, like sapphire crystal and brushed aluminum, into consumer electronics products.
For
Automotive
Collaborations between luxury car manufacturers and technology companies can lead to innovative products that offer unique features, such as the Mobiado CPT002 Aston Martin concept phone with car integration.
Trend signals
Trend signals for Luxe Auto Endorsements
Trend score 3.9 out of 10, from popularity 55%, activity 54%, freshness 8%.
Popularity55%
Activity54%
Freshness8%
Audience
90%Men
10%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Luxe Auto Endorsements trend
6 featured examples from Dec 16, 2009 to Mar 27, 2011CategoryAutos
$1 Million Advent Calendars
Porsche Calendar Makes for Luxe Holiday Gift
Luxury retailers can leverage the trend of expensive advent calendars to curate curated collections of high-end products and offer exclusive experiences to affluent customers duri…
CategoryArt & Design
Sleek Auto Phones
This Porsche Design Smartphone Looks Just as Exciting as the Car Itself
Opportunity for smartphone manufacturers to capture the premium market segment by offering luxury-designed devices.
CategoryAutos
Supercar Blow-Dryers
The Conair BaByliss Pro Volare Hair Dryer is Made of Real Ferrari Parts
Manufacturing companies can explore innovative materials and manufacturing techniques to meet the demand for high-quality and long-lasting products.
CategoryTech
Sleek Swiveling Phones
The Porsche Design Phones Can Rotate 180 Degrees
The mobile phone industry has the opportunity to explore innovative designs such as rotating phones and biometric security sensors to attract more customers.
CategoryAutos
Supercar Touchscreen Mobiles
The Mobiado CPT002 Aston Marton Concept Phone is an Upper-Echelon Gad
Luxury mobile manufacturers are creating high-end smartphones with exclusive features and designs.
CategoryAutos
Supercar Smartphones
The Acer Liquid E Ferrari Edition is Sexy and Smart
Disruptive innovation opportunity: Exploring partnerships with luxury brands and professional sports teams to create co-branded smartphones.
