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Soldier Style

Military-inspired fashions let consumers express their combative sides

Implications - For several seasons now, fashion has had a love affair with military-inspired style. Although tough, soldier-worthy jackets, boots and more rugged, rough-and-tumble styles were once viewed as too masculine for women and not slick enough for men, they are now being embraced by serious fashionistas as well as more mainstream consumers. This style direction seems indicative of a growing combative attitude among consumers and has applications not only fashion, but in art, furniture, home design, marketing and more.
Trend Themes
1. Military-inspired Fashion - Military-inspired fashion is being embraced by serious fashionistas and more mainstream consumers, indicative of a growing combative attitude among consumers.
2. Nautical Fashion - Fashion collections frequently mark a return to seaside styles, and the Yves Saint Laurent Cruise 2012 updates classic nautical cues in a chic yet bold way.
3. Sophisticated Military Fashion - The Alexander McQueen Resort 2012 collection maintains elegant femininity and adds an element of tough-girl boldness that sets it apart from other high-end collections.
Industry Implications
1. Fashion - The military-inspired and nautical fashion trends are being embraced by mainstream consumers and can offer opportunities for clothing manufacturers and retailers.
2. Marketing - Marketing campaigns can incorporate military-inspired and nautical themes to attract consumers drawn to these trends.
3. Interior Design - Military-inspired decor pieces and nautical-themed decor are a growing trend in home design and furniture, offering opportunities for interior designers and manufacturers.
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 68 Examples:
1,393,223 Total Clicks
Date Range:
Feb 11 — Mar 12
Trending:
Hot

Featured Examples

Sophisticated Military Fashions
Sophisticated Military Fashions
The Alexander McQueen Resort 2012 Collection is Tough-Girl Chic
This season of designer resort collections has seen a lot of flirty, floral fashion, but the Alexander McQueen Resort 2012 collection has taken a different approach. While it maintains the elegant femininity… MORE
Sultry Soldier Shoots
Sultry Soldier Shoots
Hana Soukupova Parades in Glory for Elle Espana March 2011
Hana Soukupova gets an international makeover for the Elle Espana March 2011 editorial entitled Europa Estilo de Bandera. Mario Sierra photographed the sultry model as she exudes a provocative appeal.… MORE
Dangerously Seductive Soldier Editorials
Dangerously Seductive Soldier Editorials
The Marcelina Sowa Harper's Bazaar UK Shoot is Assertive
Military uniforms get a glamorous update in this Marcelina Sowa Harper's Bazaar UK September 2011 shoot. Lensed by Aitken Jolly, the Bazaar Jewellery 'Tough Luxe' spread features the stunning model all… MORE
Combat-Inspired Jeans
Combat-Inspired Jeans
Clot Levi's WWIII Denim is Ready for Battle
With a rugged outlook and manly appeal, CLOT Levi's WWIII Denim takes jeans to the next level and draws inspiration from the battlefield. This combat-inspired denim has details like gun prints, bullet… MORE
Hybrid Military Fashion
Hybrid Military Fashion
The Louise Van Der Vorst Grazia Editorial Salutes to Stunning Simplicity
The Louise Van Der Vorst Grazia editorial shows off a sweet feminine silhouette. The wardrobe collected by stylist Anouk Colantoni includes bold prints, sophisticated dresses and well-layered outfits.… MORE
Military Couture Fashion
Military Couture Fashion
The Raquel Zimmermann i-D is Boldly Strict and Sensual
If you have been wanting to adopt the military look for some time now but didn't like how unimaginative and uninspired the outfits could be, the Raquel Zimmermann i-D photo spread will probably provide… MORE
Rugged Military Menswear
Rugged Military Menswear
The Publish Fall 2011 Collection Carries on Military Inspiration
Rattling with military-inspired garments, the Publish Fall 2011 Collection titled Classic Improvisation remixes classic military-wear with new cutting edge style. The designs are instantly classic and… MORE
Chic Nautical Fashion
Chic Nautical Fashion
The Yves Saint Laurent Cruise 2012 Collection Adds Class to Shipshape Styles
Spring and summer fashion collections frequently mark a return to seaside styles, and the Yves Saint Laurent Cruise 2012 updates classic nautical cues in a chic yet bold way. Stripes, anchors and shiny… MORE

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