Category
Art & Design
Untethered Range
Trend cluster
Category
Niche Daily
Discounts
Specific market segments receive attention from online deal providers.
2.2
Trend score
What's Happening
What is the Niche Daily Discounts trend?
Niche Daily Discounts: Daily deal sites like Groupon used to be rare, but today, there are more of these online discounters than you can count. With so many options, it becomes difficult for the average consumer to pay attention to the constant coupons bombarding her inbox, Facebook page or Twitter account. To stand out in this sea of daily deal aggregators, companies are creating niche discount sites that cater to a specific need or demographic, such as foodies, hipsters and sports fans.
Evidence
Examples of the Niche Daily Discounts trend
CategoryTech
Gay-Friendly Online Discounts
Fab Deals Releases 'Big Gay Deal of the Day' for Daily Bargains
Ecommerce businesses can use the LGBTQ+ segment's projected growth to offer deals, products, and campaigns that are welcoming and inclusive to all identities.
CategorySocial Good
Daily Deals with Heart
Get Discounts on 'Karma Exchange' While Changing the World
E-commerce platforms can explore incorporating social giving components into their daily deals websites.
CategoryLifestyle
Daily Deal Sports Sites
Crowd Seats Offers Cheap Seats to Sporting Events
Crowd Seats is disrupting traditional online ticketing services by offering daily deals on unsold sports tickets.
CategoryTech
Fantastic Foodie E-Coupons
BiteHunter Website Offers Food Deals Based on Where You Are
Daily deals platforms can target specific industries or interests to differentiate themselves in the market.
CategoryLuxury
Magnificent Monthly Shades Services
The Monocle Order Offers Men Sunglasses for Life at a Discount
The fashion industry can benefit from disruptive business models that offer discounted designer products and subscription-based services.
CategoryLifestyle
Hipster Deal Aggregators
The 1Band1Brand Website Offers Discounts on Independent Music & Fashions
The music industry can benefit from offering discounts on independent labels through deal aggregator sites.
CategoryLifestyle
Lifesaving Daily Deals
Groundswell Health Offers Deep Discounts on Medical Equipment
Opportunity for healthcare providers to save costs on medical equipment purchases.
Trend themes
Themes within the Niche Daily Discounts trend
Three behaviours holding the trend together01
Niche Daily Deals
Companies are creating niche discount sites that cater to a specific need or demographic.
02
Social Responsibility
Daily deal sites with a social giving component are steadily emerging.
03
Location-Based Deals
Niche daily deal sites that allow users to find discounts based on their location are becoming popular.
Industry implications
What the Niche Daily Discounts trend means for industry
Where the trend changes the playbookFor
E-commerce
E-commerce platforms can leverage niche discounts to create targeted customer bases.
For
Healthcare
Niched medical equipment deals can make healthcare more affordable.
For
Food and Restaurant
There is a growing demand for niche food discounts that target foodie culture.
Trend signals
Trend signals for Niche Daily Discounts
Trend score 2.2 out of 10, from popularity 36%, activity 22%, freshness 8%.
Popularity36%
Activity22%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
