Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Niche Daily Discounts

Specific market segments receive attention from online deal providers

Implications - Daily deal sites like Groupon used to be rare, but today, there are more of these online discounters than you can count. With so many options, it becomes difficult for the average consumer to pay attention to the constant coupons bombarding her inbox, Facebook page or Twitter account. To stand out in this sea of daily deal aggregators, companies are creating niche discount sites that cater to a specific need or demographic, such as foodies, hipsters and sports fans.
Trend Themes
1. Niche Daily Deals - Companies are creating niche discount sites that cater to a specific need or demographic.
2. Social Responsibility - Daily deal sites with a social giving component are steadily emerging.
3. Location-based Deals - Niche daily deal sites that allow users to find discounts based on their location are becoming popular.
Industry Implications
1. E-commerce - E-commerce platforms can leverage niche discounts to create targeted customer bases.
2. Healthcare - Niched medical equipment deals can make healthcare more affordable.
3. Food and Restaurant - There is a growing demand for niche food discounts that target foodie culture.
2.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 34 Examples:
131,959 Total Clicks
Date Range:
Feb 11 — Mar 12
Trending:
Untested

Featured Examples

Gay-Friendly Online Discounts
Gay-Friendly Online Discounts
Fab Deals Releases 'Big Gay Deal of the Day' for Daily Bargains
Fab Deals is following in the footsteps of Groupon and LivingSocial in offering daily discounts targeted towards gay men. Fab.com created 'Big Gay Deal of the Day' after seeing many Groupon deals geared… MORE
Daily Deals with Heart
Daily Deals with Heart
Get Discounts on 'Karma Exchange' While Changing the World
Karma Exchange is a daily deals website with a social giving component -- for every item they sell, they donate a portion of the proceeds to a charity or cause. “Every time you purchase a Karma Exchange… MORE
Daily Deal Sports Sites
Daily Deal Sports Sites
Crowd Seats Offers Cheap Seats to Sporting Events
Crowd Seats may be the greatest site on the entire Internet. Mind you, that opinion is heavily biased, as I feel that any website that gives daily deals on sports tickets is instantly awesome. Crows Seats… MORE
Magnificent Monthly Shades Services
Magnificent Monthly Shades Services
The Monocle Order Offers Men Sunglasses for Life at a Discount
The Monocle Order is a new company that hopes to shake up the sunglasses industry and attract new male consumers with its innovative business strategy. The company offers men a membership into the club… MORE
Fantastic Foodie E-Coupons
Fantastic Foodie E-Coupons
BiteHunter Website Offers Food Deals Based on Where You Are
The BiteHunter website is a niche daily deals site that allows users to find food and drink discounts based on their location. The website and app have a range of criteria for sorting and choosing the… MORE
play_circle_filled Hipster Deal Aggregators
Hipster Deal Aggregators
The 1Band1Brand Website Offers Discounts on Independent Music & Fashions
Tuning into an influential demographic of today's pop culture is the 1Band1Brand website, offering weekly deals on music and fashion labels specifically to hipsters. Following the Groupon model, 1Band1Brand… MORE
Lifesaving Daily Deals
Lifesaving Daily Deals
Groundswell Health Offers Deep Discounts on Medical Equipment
Hospitals and clinics looking to pinch a few pennies during these hard times are going to love Groundswell Health. Groundswell Health is a new website that offers daily deals on medical equipment. Groundswell… MORE

Related Examples

Customized Coupon Algorithms
Customized Coupon Algorithms
The KoalaDeal Website Looks for Daily Deals Suited to You
Augmented Reality Coupon Apps
Augmented Reality Coupon Apps
Valpak Deals App Finds Nearby Discounts With Location Finder
Downtime-Only Daily Deals
Downtime-Only Daily Deals
'ThinkNear' Offers Deals Only When a Business is Experiencing Slow Sales
12 Bizarre Human Hair Fashion Statements
12 Bizarre Human Hair Fashion Statements
From Human Hair Gowns to Hairy Sun Shields
Flat-Top Shades
Flat-Top Shades
Look Super Sleek and Stylish in These One-for-One '4sight' Sunglasses
Rosy Booze Sunglasses
Rosy Booze Sunglasses
Mosley Tribes for Moet & Chandon Pair Fine Wine and Fashion
Militaristic Amphibian Shades
Militaristic Amphibian Shades
The Oakley Jupiter Camo Series Draws Inspiration from the Office Pet
Sultry Sunglasses Ads
Sultry Sunglasses Ads
Candice Swanepoel Swaps Angel Wings for Versace Eyewear Fall 2011
Retro Resurrection Sunnies
Retro Resurrection Sunnies
The Miu Miu Fall 2011 Sunglasses Collection is a Throwback to the 40s
Daring Discount Partnerships
Daring Discount Partnerships
FourSquare Daily Deals Result of Strategic Collaboration
10 E-Coupon Innovations
10 E-Coupon Innovations
Daily Deals from Sports Sites to Hipster Aggregators
play_circle_filled Delicate Designer Sunnies
Delicate Designer Sunnies
The Dolce & Gabbana Lace Collection Incorporates the Brand's Trademark
Penny-Pinching Sites
Penny-Pinching Sites
The Bad Deal Blog Highlights the Worst E-Coupons
Chic Shade Campaigns
Chic Shade Campaigns
The Chanel Prestige Eyewear AW11 Ads Star Claudia Schiffer
Suave Organic Shades
Suave Organic Shades
Drift Eyewear Timber Collection Draws Inspiration from Architecture
Electronic Coupon Wallets
Electronic Coupon Wallets
CityPockets Deals is an Organization Tool for All of your Daily Deals
Online Coupon Trading
Online Coupon Trading
The SKEEDKA Website Helps Circulate Group Deals Before They Expire
Group Real Estate Buying
Group Real Estate Buying
GrOffr Takes Group Buying to a Whole Other Level
Fantastic Nerdy Deals
Fantastic Nerdy Deals
Thwipster Daily Deal is a Great Geeky Service
Automaker Daily Deals
Automaker Daily Deals
Hyundai Becomes the First Automaker to Partner With Groupon
Discount Gift Card Sites
Discount Gift Card Sites
CardNap Lets Users Re-Sell Old Gift Cards and Buy New Ones for a Steal
Daily Deal Dating Sites
Daily Deal Dating Sites
E Deal du Jour Offers Up a Different Hunk Daily
Secondhand Coupon Apps
Secondhand Coupon Apps
'Deals Go Round' Lets You Sell Your Unused Groupons
Stoner-Friendly Online Discounts
Stoner-Friendly Online Discounts
WeedMaps Daily Deals Lets You Know About Dank Deals
Product-Picking Apps
Product-Picking Apps
Smoopa for Android is a Barcode-Scanning Comparison Application
Deal-Finding Search Engines
Deal-Finding Search Engines
'Google Offers' is a Worthy Competitor of Groupon
Markdown-Monitoring Apps
Markdown-Monitoring Apps
Save Money With Daily Discounts Through the Amazon Deals App
Social Media Shopping Ads
Social Media Shopping Ads
Get Gap Foursquare Deals with Just a Click of the "Follow" Button
Holiday Sales Apps
Holiday Sales Apps
Retailers Use Black Friday Check-Ins to Target Connected Consumers
One-Stop Deal Aggregators
One-Stop Deal Aggregators
Dealery Presents the City's Best Deals Without E-mail
Daily Deal Aggregators
Daily Deal Aggregators
Urban Spoils Helps You Sift Through the Savings
Shopaholic iPhone Apps
Shopaholic iPhone Apps
The eBay iPhone Fashion App Makes Clothes Shopping a Breeze
Twitter Shopping Deals
Twitter Shopping Deals
Twitter Launched the Discount-Filled @earlybird Account
Group-Based Deal Delivery
Group-Based Deal Delivery
Groupon.com's Discounts Encourage Word-of-Mouth Promos