Fab Deals is following in the footsteps of Groupon and LivingSocial in offering daily discounts targeted towards gay men.
Fab.com created 'Big Gay Deal of the Day' after seeing many Groupon deals geared towards straight people and not enough for the gay community. The fabulous website (which also offers an iPhone app) is a very resourceful online site for the gay community in learning about places to go, things to do and people to meet.
Why This Trend Is Growing
- LGBTQ+ Targeted Deals
- Developing marketing campaigns for offering discounts targeted towards LGBTQ+ segment.
- Inclusive E-commerce
- Creating an inclusive e-commerce platform for the LGBTQ+ community by offering personalized discounts, product recommendations, and providing a safe zone for shopping.
- Social Networking for LGBTQ+
- Establishing a social networking platform for the LGBTQ+ community to connect, collaborate and share deals and offers among peers.
Industries Being Reshaped
- E-commerce
- Ecommerce businesses can use the LGBTQ+ segment's projected growth to offer deals, products, and campaigns that are welcoming and inclusive to all identities.
- Travel Industry
- The travel industry can leverage the LGBTQ+ segment's interests in traveling and exploring new places by creating exciting offers, deals, and campaigns targeting LGBTQ+ individuals and groups.
- Social Networking
- Social networking sites can create separate and secure platforms for people from the LGBTQ+ segment to connect, empower and engage with each other through shared interests, events, deals and offers.
