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Targeted Adverseries

Brands use special webisodes to reach specific markets

Implications - As consumers become less responsive to traditional advertising messages, entertainment becomes the key in getting a brand's message across. Capitalizing on Internet video are brands that are using targeted webisodes to reach their customers. These specialized online miniseries allow for market-specific content, ensuring that brands reach a certain demographic or consumer group and hold their attention for longer than a 30-second commercial.
Trend Themes
1. Targeted Webisodes - Using targeted webisodes is one way companies are reaching specific demographics or consumer groups.
2. Online Entertainment - As traditional advertising messages become less successful, entertainment is becoming more important in getting a brand's message across.
3. Multicultural Marketing - Companies are using webisodes to connect with increasingly diverse consumer groups more deeply on a cultural level.
Industry Implications
1. Marketing - The rise of targeted webisodes is an opportunity for marketers to use entertainment to better engage with specific consumer groups.
2. Entertainment - The increasing importance of entertainment in advertising creates opportunities for companies to develop innovative content that draws in consumers.
3. E-commerce - The increasing use of online entertainment to connect with consumers is an opportunity for e-commerce businesses to expand their reach and engage with their target audience online.
1.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 30 Examples:
212,318 Total Clicks
Date Range:
Jan 11 — Mar 12
Trending:
Untested

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