Brands use special webisodes to reach specific markets
Implications - As consumers become less responsive to traditional advertising messages, entertainment becomes the key in getting a brand's message across. Capitalizing on Internet video are brands that are using targeted webisodes to reach their customers. These specialized online miniseries allow for market-specific content, ensuring that brands reach a certain demographic or consumer group and hold their attention for longer than a 30-second commercial.
Trend Themes
-
Targeted Webisodes — Using targeted webisodes is one way companies are reaching specific demographics or consumer groups.
-
Online Entertainment — As traditional advertising messages become less successful, entertainment is becoming more important in getting a brand's message across.
-
Multicultural Marketing — Companies are using webisodes to connect with increasingly diverse consumer groups more deeply on a cultural level.
Industry Implications
-
Marketing — The rise of targeted webisodes is an opportunity for marketers to use entertainment to better engage with specific consumer groups.
-
Entertainment — The increasing importance of entertainment in advertising creates opportunities for companies to develop innovative content that draws in consumers.
-
E-commerce — The increasing use of online entertainment to connect with consumers is an opportunity for e-commerce businesses to expand their reach and engage with their target audience online.
4 Featured, 30 Examples:
222,068 Total Clicks
Date Range:
Jan 11 — Mar 12
Trending:
Untested
Consumer Insight Topics:
