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Targeted Adverseries

Brands use special webisodes to reach specific markets

Implications - As consumers become less responsive to traditional advertising messages, entertainment becomes the key in getting a brand's message across. Capitalizing on Internet video are brands that are using targeted webisodes to reach their customers. These specialized online miniseries allow for market-specific content, ensuring that brands reach a certain demographic or consumer group and hold their attention for longer than a 30-second commercial.
1.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 30 Examples:
158,219 Total Clicks
Date Range:
Jan 11 — Mar 12
Trending:
Untested

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