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Viral canines parlay Instagram fame into meaningful brand partnerships
Implications - In a curious progression of direct-to-consumer marketing by way of social media influencer campaigns, Insta-famous dogs are parlaying viral buzz into prosperous brand partnerships. This intriguing progression speaks to the evolving nature of the pet economy, while it also serves as an example of how influencer marketing is expanding beyond the more obvious iterations in fashion, beauty and experiences such as music festivals. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
196,641 Total Clicks
Jul 16 - Jun 17
This Month and Warm
Glittery treats serve as a distraction from an anxious political climate
Implications - Consumers are being drawn to food and drink products marketed around fairy tale-esque iconography that aims to re-position consumption as an experience of escapism. In addition to being a continuation of the acknowledgement of "adulting," this shift highlights the desire for escapism amid uncertain political times and the ease of creating an imaginary narrative around dining. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
34,947 Total Clicks
Sep 16 - Jun 17
This Month and Warm
Purposely bizarre board game concepts capture the attention of teen consumers
Implications - The accessibility of resources like Kickstarter have made the toy market a crowded one. In response to this, both larger companies as well as more entrepreneurial teams are releasing board games focused around highly unusual concepts more likely to go viral than their more traditional counterparts. This appeals to consumers in search of more unique products to reflect their individualism, while tapping into a sense of nostalgia via analog play. [More]
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
22,989 Total Clicks
Feb 17 - May 17
This Month and Untested
Fast pizza brands launch experiential stunts in the hopes of going viral
Implications - In order to stay top of mind in an increasingly crowded meal delivery market, established pizza brands are launching increasingly competitive digital campaigns in the interest of generating buzz online. This progression highlights the expectation that all brands transition into content creators in order to build an organic following online, now key to brand loyalty and as a direct line of communication to customers. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
85,345 Total Clicks
Nov 15 - Mar 17
This Year and Warm
Games targeted toward adults take on topical, of-the-moment themes
Implications - Increasing engagement and capitalizing off of buzz, games focused around pop culture phenomena like politics or Internet memes are taking off. By playing into topics that consumers are already interested in and talking about, game creators are not only able to increase sales, but generate word-of-mouth around the products themselves as well. This shift toward a more niche version of existing products is reflective of a consumer base that seeks out goods that reflect their specific interests. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
32,321 Total Clicks
Feb 16 - Jul 16
This Year and Warm
Film and TV recreations get even more convincing with deliberate easter eggs
Implications - Iconic movies and shows are being tastefully and artfully recreated into restaurants, hotels and pop-ups. While the spaces are spitting image creations of their muses, it's the "Easter eggs" that keep fans returning. Hidden nods to quotes, characters and obscure references that only the true fans will pick up on are sprinkled throughout, and spotting them all or what's newly added is why they keep coming back. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
63,283 Total Clicks
Sep 15 - Oct 16
This Year and Average
Pop CultureBusinessViral
Small-scale entertainment entices viewers with accessibility and shareability
Implications - Though attention spans are getting shorter, consumers remain emotionally connected through social platforms such as Twitter, which are engineered to foster connection in an easily digestible form. The same is becoming true of entertainment, wherein consumers are turning to shorter episodic content that offers the same emotional high as full-fledged network programming, while being easier to access and share. The progression points to the condensation of length, but not of quality, when it comes to entertainment. [More]
SCORE 3.1
Popularity
Activity
Freshness
Megatrends
Patterns
89,947 Total Clicks
Sep 15 - Mar 16
Untested
Pop CultureMediaViral
Trend Hunter Services
Consumers turn to entertainment-focused education online
Implications - As consumers continue to seek advice, education and information online, they are more frequently abandoning traditional outlets in favor of fringe media. Coupling entertainment with knowledge and expanded skill sets, this online content feels more relevant to a younger audience that's bucking convention and searching for authenticity. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
61,494 Total Clicks
Oct 15 - Sep 16
This Year and Average
Pop CultureMediaViral
Video content allows creators to experiment with personal branding
Implications - Social media has revolutionized the marketing landscape in recent years, with online video content emerging as an integral way to reach consumers. Specifically, brands and individual celebrities are adopting digital platforms, such as Snapchat or YouTube, to diverge from their normal offering and established branding. Consumers not only love the abbreviated nature of new media; they also enjoy the ability and capacity to see familiar faces and brands in brand-new contexts. [More]
SCORE 4.8
Popularity
Activity
Freshness
Megatrends
Patterns
51,321 Total Clicks
Oct 15 - Mar 16
Mild
Content creators turn to sophisticated tools to improve their personal brand
Implications - As user-generated content continues to grow in size and scope, many influencers are upgrading the quality of the tools they use to make videos. Whether it's outsourcing video editing to on-demand service providers, or purchasing higher-quality applications, this progression signals that content creation is becoming a viable investment and long-term career. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
35,148 Total Clicks
Aug 15 - Mar 16
Warm