Dominos' Carryout insurance is protecting consumer's pies from mishaps, through offering a humorous, yet entirely legal insurance policy, that will replace your pizza should it get damaged before you have a chance to eat it.
The policy is promoted through a humorous ad spot which features a giant tree falling onto a man's car. The man frantically wonders if his pizza is okay, completely disregarding the totaled vehicle. This ad plays into the unfortunate yet possible disappointment of accidentally dropping a pizza on one's driveway or hitting the brakes too hard, resulting into the pie sliding off of the passengers seat.
If one chooses to get their takeout pizza insured, they will be able to receive a freshly cooked pie in the event of an accident, so long as they return the original pie within two hours of leaving the restaurant.