Sodo Pizza Cafe's Foot Delivery Service Leverages Guilt to Improve Health

 - Mar 29, 2016
References: sodopizza & springwise
In a scheme that is supposed to make you feel guilty when you order pizza, this on-foot delivery service allows customers to track the progress of their super healthy delivery runners via livestreamed video.

Based in London, Sodo Pizza Cafe uses Periscope to show people at home the on-foot delivery person. This not only serves to reduce the carbon footprint of the company and instil greener practices, it also "adds on guilt as an extra topping."

This move follows the UK approval of a sugar tax to curb childhood obesity. This program could encourage people to get active after consuming their take-out.

Sodo Pizza Cafe partnered with creative agency TBWA London to create this campaign.