Small-scale entertainment entices viewers with accessibility and shareability
Implications - Though attention spans are getting shorter, consumers remain emotionally connected through social platforms such as Twitter, which are engineered to foster connection in an easily digestible form. The same is becoming true of entertainment, wherein consumers are turning to shorter episodic content that offers the same emotional high as full-fledged network programming, while being easier to access and share. The progression points to the condensation of length, but not of quality, when it comes to entertainment.
Workshop Question - How can your brand create brief but meaningful connections with its targeted consumers?
Trend Themes
-
Short Episodic Content — Consumers are turning to shorter episodic content that offers the same emotional high as full-fledged network programming, while being easier to access and share.
-
Online Awareness-raising Stunts — Online awareness-raising stunts, where people are using viral videos to raise awareness for important causes, are gaining popularity.
-
Travel Shows with a Perspective — Travel shows are increasingly aiming to provide a unique perspective, with shows like 'Gaycation' approaching each location from an LGBT perspective.
Industry Implications
-
Entertainment Industry — The entertainment industry can look into creating more short-form, high-quality content that can be easily shared and accessed by consumers.
-
Non-profit Industry — Non-profit organizations can leverage online awareness-raising stunts to create awareness for important social causes and raise funds easily.
-
Travel Industry — The travel industry can innovate by creating unique travel shows that provide a new perspective, such as 'Gaycation'.
4 Featured, 28 Examples:
112,653 Total Clicks
Date Range:
Sep 15 — Mar 16
Trending:
Untested
Consumer Insight Topics:
