Small-scale entertainment entices viewers with accessibility and shareability
Implications - Though attention spans are getting shorter, consumers remain emotionally connected through social platforms such as Twitter, which are engineered to foster connection in an easily digestible form. The same is becoming true of entertainment, wherein consumers are turning to shorter episodic content that offers the same emotional high as full-fledged network programming, while being easier to access and share. The progression points to the condensation of length, but not of quality, when it comes to entertainment.
Workshop Question — How can your brand create brief but meaningful connections with its targeted consumers?