Beautiful presentation elevates the dining experience through visuals
Implications - Restaurant menus are catering to those interested in Instagram-friendly dining experiences by producing brightly colored, aesthetically pleasing dishes that lend themselves to image-based social sharing. This shift speaks to the interest in creating social media-friendly experiences that offer rare elements of joy and delight, while it also highlights the innate interest in curation as a means of having specific control over something tangible in a time of great cultural and social stress.
Workshop Question - How can your product or service lend itself to the desire for up-leveled aesthetics?
Trend Themes
1. Instagram-friendly Dining - Creating aesthetically pleasing dishes for social media sharing creates opportunities to increase brand awareness and reach.
2. Nature-inspired Products - Drawing inspiration from nature to create unique products and experiences offers a chance to tap into the growing market of consumers seeking eco-friendly, sustainable, and experiential options.
3. Photography-friendly Food - Innovating food products and presentations that are visually appealing and photographable presents opportunities to attract younger generations and increase social media visibility.
Industry Implications
1. Food and Beverage - Innovations in food product and presentation can attract a larger audience and increase social media visibility, ultimately leading to increased revenue.
2. Hospitality and Tourism - Creating unique and experiential offerings, such as nature-inspired cafes, lodges and shops can attract a wider range of consumers and offer opportunities for further development.
3. Product Development - Drawing inspiration from nature and socially-driven fads to create visually appealing product offerings could lead to potential market differentiation and a larger market share.
5 Featured, 44 Examples:
107,500 Total Clicks
Date Range:
Nov 16 — Jul 17
Trending:
Warm
Consumer Insight Topics:
