Category
Lifestyle
Caffeine Remix
Trend cluster
Category
Aesthetic
Eating
Beautiful presentation elevates the dining experience through visuals.
4.6
Trend score
What's Happening
What is the Aesthetic Eating trend?
Aesthetic Eating: Restaurant menus are catering to those interested in Instagram-friendly dining experiences by producing brightly colored, aesthetically pleasing dishes that lend themselves to image-based social sharing. This shift speaks to the interest in creating social media-friendly experiences that offer rare elements of joy and delight, while it also highlights the innate interest in curation as a means of having specific control over something tangible in a time of great cultural and social stress.
Evidence
Examples of the Aesthetic Eating trend
CategoryLifestyle
Geological Food Shops
The Usaginonedoko Cafe Creates Food Inspired by Rocks and Minerals
Opportunity for restaurants and food brands to tap into the trend of geological-inspired food products.
CategoryLifestyle
Multicolored Toast Art
Food Photographer Adeline Waugh Creates 'Unicorn Toast' Designs
The food art industry can leverage the trend of edible artwork to create and sell visually stunning food products, attracting customers who are seeking unique and visually appeali…
CategoryMarketing
Brewery Inspired Donut Bars
The Rebel Donut Bar Seeks to Offer Miniature, Artisan Treats
Opportunity for food and beverage businesses to stay on trend by offering unique and exclusive flavors, and miniature versions of their products for sampling purposes.
CategoryLifestyle
Chromatic Burger Buns
Aryzta Food Solutions is Helping Restaurants Win on Social Media
Foodservice businesses can set themselves apart by offering visually appealing and unique food options for social media-savvy customers.
CategoryLifestyle
Rainbow Noodle Bowls
These Bright Unicorn Noodles are Colored Naturally for a Multihued Meal
Opportunity to create innovative and visually captivating dishes using natural food coloring, appealing to the millennial market and social media influencers.
Workshop question
How can your product or service lend itself to the desire for up-leveled aesthetics?
Trend themes
Themes within the Aesthetic Eating trend
Three behaviours holding the trend together01
Instagram-Friendly Dining
Creating aesthetically pleasing dishes for social media sharing creates opportunities to increase brand awareness and reach.
02
Nature-Inspired Products
Drawing inspiration from nature to create unique products and experiences offers a chance to tap into the growing market of consumers seeking eco-friendly, sustainable, and experiential options.
03
Photography-Friendly Food
Innovating food products and presentations that are visually appealing and photographable presents opportunities to attract younger generations and increase social media visibility.
Industry implications
What the Aesthetic Eating trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Innovations in food product and presentation can attract a larger audience and increase social media visibility, ultimately leading to increased revenue.
For
Hospitality and Tourism
Creating unique and experiential offerings, such as nature-inspired cafes, lodges and shops can attract a wider range of consumers and offer opportunities for further development.
For
Product Development
Drawing inspiration from nature and socially-driven fads to create visually appealing product offerings could lead to potential market differentiation and a larger market share.
Trend signals
Trend signals for Aesthetic Eating
Trend score 4.6 out of 10, from popularity 63%, activity 66%, freshness 8%.
Popularity63%
Activity66%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
