As rainbow food hues continue to hold the attention of millennials and Instagrammers all over the world, this Dutch Instagram user invented unicorn noodles that are featured in a wide variety of healthy bowl recipes.
AJ (@theindigokitchen) invented the colorful noodles ranging from bright neons (glass noodles) to soft pastels (rice noodles). Instead of using synthetic food coloring, AJ uses brightly colored produce such as purple cabbage and citrus fruit. The noodles are often enjoyed alongside other multihued vegetables.
The unicorn noodles join the ranks of other photography-friendly foods including grilled cheese sandwiches and sugary coffees. Others have also followed The Indigo Kitchen instructions to create their own versions, and adding feminine flourishes like edible flower petals and tiny stars.
Key Themes Behind This Trend
- Rainbow Food
- Creating colorful and vibrant dishes using natural food coloring derived from produce.
- Photography-friendly Foods
- Developing aesthetically pleasing and visually appealing dishes that are popular on social media platforms.
- Unicorn-inspired Cuisine
- Inventing food creations that incorporate whimsical and magical elements to capture the attention of consumers.
Where This Applies
- Food and Beverage
- Opportunity to create innovative and visually captivating dishes using natural food coloring, appealing to the millennial market and social media influencers.
- Food Photography
- Opportunity for photographers and stylists to create visually stunning food images that are appealing on social media platforms.
- Restaurant and Hospitality
- Chance to incorporate rainbow and unicorn-themed dishes into menus, attracting customers seeking unique dining experiences.
