Category
Lifestyle
Assisted Choices
Trend cluster
Category
Companionate
Influencer
Viral canines parlay Instagram fame into meaningful brand partnerships.
4.7
Trend score
Trend
What is the Companionate Influencer trend?
Companionate Influencer: In a curious progression of direct-to-consumer marketing by way of social media influencer campaigns, Insta-famous dogs are parlaying viral buzz into prosperous brand partnerships. This intriguing progression speaks to the evolving nature of the pet economy, while it also serves as an example of how influencer marketing is expanding beyond the more obvious iterations in fashion, beauty and experiences such as music festivals.
Trend themes
Themes within the Companionate Influencer trend
Three behaviours holding the trend together01
Pet Influencers
Social media's popularity has led to the rise of pet influencers who help brands reach wider audiences, providing opportunities for businesses to partner with them for direct-to-consumer marketing.
02
Canine Fashion
As Instagram dogs gain popularity, brands are finding opportunities to capitalize on trends and provide custom streetwear for pets as well as pup-themed merchandise for their humans.
03
Pet-centric Campaigns
Brands are designing campaigns that focus on pets, providing ample opportunity for innovation and disruption for businesses in the pet industry.
Industry implications
What the Companionate Influencer trend means for industry
Where the trend changes the playbookFor
Pet Fashion Industry
The rise of pet influencers and fashion-savvy dogs have led to increased demand for custom streetwear and branded merchandise for pets.
For
Consumer Goods Industry
Social media campaigns featuring pets not only make for shareable content but also provide an opportunity for businesses in the consumer goods market to promote their products.
For
Pet Care Industry
The rise of viral pet influencers is changing the nature of the pet economy, pushing the industry to expand beyond traditional product offerings and services.
Workshop question
What emerging niches within the influencer economy can your brand be exploring in order to better grasp the more unexpected applications?
Trend signals
Trend signals for Companionate Influencer
Trend score 4.7 out of 10, from popularity 64%, activity 71%, freshness 8%.
Popularity64%
Activity71%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Companionate Influencer trend
6 featured examples from Jul 13, 2016 to May 9, 2017CategoryLifestyle
Promotional Pet Couches
Scotch-Brite Showed Off its Lint Rollers with the #WorthTheMess Campaign
Developing innovative cleaning tools and solutions specifically designed for pet owners who need to manage pet hair and messes.
CategoryLifestyle
Puppy Proposal Photoshoots
The Sebastian Loves Luna Engagement Album Showcases Canine Love
Photographers and videographers can explore offering pet photography services and expand marketing efforts towards pet owners.
CategoryPop Culture
Canine Food Bloggers
Popeye is the Foodie Dog Starring in This Popular Instagram Account
Brands in the pet food industry can explore partnerships with pet food influencers to promote their products and reach a wider audience.
CategoryLifestyle
Canine Streetwear Retailers
Pawkier's Clothing for Pets Draws Inspiration from Popular Brands
The pet retail industry can capitalize on the trend of canine streetwear by offering a wide range of stylish and branded apparel for pets.
CategoryLifestyle
Disabled Dog Social Accounts
Mrs. Flans' Owner Prompts Those Online to Adopt Rescue Dogs in Need
Disruptive Innovation Opportunity: Implement virtual adoption services and online platforms for connecting potential pet owners with rescue organizations, making the adoption proc…
CategoryLifestyle
Viral Fashion-Savvy Dogs
Tinkerbelle the Dog is an Internet-Famous Model, Actor and Travel Blogger
As more and more pet owners create social media profiles for their pets, the pet industry must find ways to capitalize on the trend and offer new and innovative products and servi…
