Viral canines parlay Instagram fame into meaningful brand partnerships
Implications - In a curious progression of direct-to-consumer marketing by way of social media influencer campaigns, Insta-famous dogs are parlaying viral buzz into prosperous brand partnerships. This intriguing progression speaks to the evolving nature of the pet economy, while it also serves as an example of how influencer marketing is expanding beyond the more obvious iterations in fashion, beauty and experiences such as music festivals.
Workshop Question - What emerging niches within the influencer economy can your brand be exploring in order to better grasp the more unexpected applications?
Trend Themes
1. Pet Influencers - Social media's popularity has led to the rise of pet influencers who help brands reach wider audiences, providing opportunities for businesses to partner with them for direct-to-consumer marketing.
2. Canine Fashion - As Instagram dogs gain popularity, brands are finding opportunities to capitalize on trends and provide custom streetwear for pets as well as pup-themed merchandise for their humans.
3. Pet-centric Campaigns - Brands are designing campaigns that focus on pets, providing ample opportunity for innovation and disruption for businesses in the pet industry.
Industry Implications
1. Pet Fashion Industry - The rise of pet influencers and fashion-savvy dogs have led to increased demand for custom streetwear and branded merchandise for pets.
2. Consumer Goods Industry - Social media campaigns featuring pets not only make for shareable content but also provide an opportunity for businesses in the consumer goods market to promote their products.
3. Pet Care Industry - The rise of viral pet influencers is changing the nature of the pet economy, pushing the industry to expand beyond traditional product offerings and services.
6 Featured, 51 Examples:
275,225 Total Clicks
Date Range:
Jul 16 — Jun 17
Trending:
Warm
Consumer Insight Topics:
