Companionate Influencer

Viral canines parlay Instagram fame into meaningful brand partnerships

Implications - In a curious progression of direct-to-consumer marketing by way of social media influencer campaigns, Insta-famous dogs are parlaying viral buzz into prosperous brand partnerships. This intriguing progression speaks to the evolving nature of the pet economy, while it also serves as an example of how influencer marketing is expanding beyond the more obvious iterations in fashion, beauty and experiences such as music festivals.
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
198,416 Total Clicks
Jul 16 - Jun 17
This Month and Warm
Featured Examples
Puppy Proposal Photoshoots - The Sebastian Loves Luna Engagement Album Showcases Canine Love
SCORE 8.5
This Year and Hot 1,865 Clicks Pub: Mar 30, 17
Puppy Proposal Photoshoots
The Sebastian Loves Luna Engagement Album Showcases Canine Love
Fair warning: Your heart will melt after flipping through the photos from the Sebastian Loves Luna engagement album. Sebastian and Luna are two dogs owned by Emily Abril, a Washington D.C. resident... [More]
Promotional Pet Couches - Scotch-Brite Showed Off its Lint Rollers with the #WorthTheMess Campaign
SCORE 9
This Quarter and V. Hot 2,235 Clicks Pub: May 9, 17
Promotional Pet Couches
Scotch-Brite Showed Off its Lint Rollers with the #WorthTheMess Campaign
The amount of fur that many dogs shed often calls for pet owners to have a lint roller always at the ready. To acknowledge this, 3M brand Scotch-Brite set up a fun campaign called #WorthTheMess in... [More]
Canine Food Bloggers - Popeye is the Foodie Dog Starring in This Popular Instagram Account
SCORE 6.7
Warm 2,170 Clicks Pub: Jul 13, 16
Canine Food Bloggers
Popeye is the Foodie Dog Starring in This Popular Instagram Account
Pets and food are two of the most popular subjects on Instagram, meaning that an account that’s dedicated to an adorable foodie dog must be destined for success. The owner of ‘Popeye... [More]
Canine Streetwear Retailers - Pawkier's Clothing for Pets Draws Inspiration from Popular Brands
SCORE 6.9
This Quarter and Warm 1,135 Clicks Pub: May 5, 17
Canine Streetwear Retailers
Pawkier's Clothing for Pets Draws Inspiration from Popular Brands
Pawkier, “the one and only streetwear retailer for dogs,” is based out of New York City and has an accessible online store to make ordering easier for those who live outside of the area.... [More]
Disabled Dog Social Accounts - Mrs. Flans' Owner Prompts Those Online to Adopt Rescue Dogs in Need
SCORE 6.2
This Year and Warm 796 Clicks Pub: Nov 1, 16
Disabled Dog Social Accounts
Mrs. Flans' Owner Prompts Those Online to Adopt Rescue Dogs in Need
Mrs. Flans is a half blind and deaf rescue dog who has had much of her life documented on social media—where her lovable nature is revealed to the many Instagram followers who revel in her... [More]
Viral Fashion-Savvy Dogs - Tinkerbelle the Dog is an Internet-Famous Model, Actor and Travel Blogger
SCORE 4
This Year and Mild 776 Clicks Pub: Oct 31, 16
Viral Fashion-Savvy Dogs
Tinkerbelle the Dog is an Internet-Famous Model, Actor and Travel Blogger
Although its not uncommon for pet owners to make social accounts for their dogs in order to get them noticed, Tinkerbelle the Dog has accumulated a much higher following than most. With well over... [More]
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