Looking to expand its selection of content and appeal to A$AP Rocky's fan base, MTV is working with the rapper himself.
During the two-year-long deal, A$AP Rocky will be thinking up original pieces, concepts, advertising content and will also experiment with programming, reports Variety. Considering that A$AP Rocky is known not only for his music, but also his production, acting, directorial efforts and fashion, the Harlem-born creative is likely to serve as a great taste-maker for the new MTV content.
A$AP Rocky has expressed his excitement in the partnership as well, claiming that he sees an importance in coming up with fresh and unorthodox ways to appeal to a new generation of youth, due to the fact that they're now consumed with instant updates through social media outlets like Snapchat.
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