Spotify hired Advanced Marketing Solutions, which is Viacom's advertising arm, to create content marketing campaigns for the platform. The content marketing campaigns will have a focus on increasing the number of paid subscribers on the Spotify platform. The two companies previously worked together to promote Spotify's 'Wrapped' campaign last year.
Spotify will continue to use its own advertising agency. However, partnering with Viacom offers the ability to create customized digital content for social platforms.
Spotify's agreement with Viacom will span 15 different markets across North America, Europe, The Middle East, Latin America India, and Asia.
As more streaming services emerge, it's important for Spotify to continue to push for more traffic, as well as a strong subscriber base.
Image Credit: Spotify