Healing crystals are harnessed in everyday lifestyle products
Implications - As new age wellness converges with the health-driven lifestyle movement, consumers are embracing products that boast for both aesthetic and healing purposes. This shift speaks to the new consumer commitment to self-care and preventative wellness and the ways in which this converges with the pursuit of all-natural products.
Workshop Question - What new, wellness-driven rituals can you build into your product offering?
Trend Themes
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Holistic Wellness Products — Products are being developed that feature both aesthetic and healing purposes in an effort to cater to the new consumer commitment to self-care and preventative wellness.
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Crystals in Home Decor — More jewelry designers and artists are incorporating healing crystals into home decor, which is leading to a blurring between the wellness and home industries.
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Crystal-infused Skincare — Crystal-infused skincare products are growing in popularity and their inclusion in facials and other grooming practices is contributing to the growing convergence between wellness and beauty industries.
Industry Implications
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Beauty — Beauty industry professionals can explore the intersection between beauty and wellness, by offering crystal-infused grooming products and treatments.
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Home Decor — Home decor professionals can incorporate healing crystals into everyday products and accessories, which would appeal to consumers looking to incorporate spiritual practices into their homes.
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Wellness — Wellness industry professionals can expand their product offerings to include items that promote crystal healing practices, which would appeal to consumers seeking alternative, naturopathic remedies.
