Category
Lifestyle
Assisted Choices
Trend cluster
Category
Curative
Culture
Healing crystals are harnessed in everyday lifestyle products.
3.6
Trend score
Trend
What is the Curative Culture trend?
Curative Culture: As new age wellness converges with the health-driven lifestyle movement, consumers are embracing products that boast for both aesthetic and healing purposes. This shift speaks to the new consumer commitment to self-care and preventative wellness and the ways in which this converges with the pursuit of all-natural products.
Trend themes
Themes within the Curative Culture trend
Three behaviours holding the trend together01
Holistic Wellness Products
Products are being developed that feature both aesthetic and healing purposes in an effort to cater to the new consumer commitment to self-care and preventative wellness.
02
Crystals In Home Decor
More jewelry designers and artists are incorporating healing crystals into home decor, which is leading to a blurring between the wellness and home industries.
03
Crystal-Infused Skincare
Crystal-infused skincare products are growing in popularity and their inclusion in facials and other grooming practices is contributing to the growing convergence between wellness and beauty industries.
Industry implications
What the Curative Culture trend means for industry
Where the trend changes the playbookFor
Beauty
Beauty industry professionals can explore the intersection between beauty and wellness, by offering crystal-infused grooming products and treatments.
For
Home Decor
Home decor professionals can incorporate healing crystals into everyday products and accessories, which would appeal to consumers looking to incorporate spiritual practices into their homes.
For
Wellness
Wellness industry professionals can expand their product offerings to include items that promote crystal healing practices, which would appeal to consumers seeking alternative, naturopathic remedies.
Workshop question
What new, wellness-driven rituals can you build into your product offering?
Trend signals
Trend signals for Curative Culture
Trend score 3.6 out of 10, from popularity 47%, activity 52%, freshness 8%.
Popularity47%
Activity52%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Curative Culture trend
5 featured examples from Jul 21, 2016 to Jun 7, 2017CategoryArt & Design
Healing Crystal Planters
Etsy's AirFrend Shop Specializes in Raw Stone Plant Accessories
Jewelry designers can explore incorporating healing crystals into their designs to create unique and meaningful pieces.
CategoryLifestyle
Healing Crystal Candles
These LVL CO. Candles Aid with Mental Well-being and Mindfulness
Healing crystal candles cater to the wellness industry as it appeals to consumers' desire for mindfulness and mental well-being.
CategoryFashion
Mythical Crystal Manicures
Nail Swag's 'Tarot Nails' Service Involves a Tarot Card Reading
Luxury beauty salons can offer unique experiences by incorporating tarot card readings and crystal-infused nail art, attracting customers seeking a blend of luxury and spiritualit…
CategoryLifestyle
Healing Crystal Water Bottles
VitaJuwel’s Gem Stone Bottles Promote Naturopathic Healing
Companies in the health and wellness industry have a unique opportunity to expand their product lines to include spiritually-focused products.
CategoryFashion
Purifying 5-Step Facials
Gemstone Organics' Facial Kit Includes Crystal-Infused Skincare Products
The beauty industry can tap into the trend of crystal-infused skincare products and all-in-one facial kits while incorporating sustainability and mindfulness in sourcing ingredien…
