Mythical branding plays up the alluring nature of all-natural skincare remedies
Implications - New products are employing "magical" imagery and language in branding efforts that look to woo consumers by playing up the bewitching nature of ancient healing wisdom. This shift also demonstrates the interest in seeking out dynamic new rituals that prioritize both mind and body wellness.
Workshop Question - How can your product offering build itself into daily consumer rituals?
Trend Themes
-
Magical Imagery and Language — Employment of magical imagery and language in branding efforts that look to woo consumers by playing up the bewitching nature of ancient healing wisdom.
-
Nature as a Source of Healing — The rise of all-natural skincare remedies that employ nature-as-a-source of healing from common ailments and overall sense of well-being.
-
Ancient Beauty Remedies — A modern take on ancient beauty remedies: skincare products that are sourced naturally and offer reliable results.
Industry Implications
-
Cosmetics and Skincare — Innovations for skincare products and cosmetics that deliver magical properties, work in tandem with ancient healing wisdom, and feature natural ingredients as a source of healing.
-
Wellness — The rise of mind and body wellness that prioritizes ancient healing methods and use of all-natural remedies to improve overall sense of well-being.
-
Marketing and Advertising — The implementation of magical imagery and language in branding efforts to woo consumers by playing up the bewitching nature of ancient healing methods and the power of nature as a source of healing.
