Category
Lifestyle
Assisted Choices
Trend cluster
Category
Beauty
Bewitchment
Mythical branding plays up the alluring nature of all-natural skincare remedies.
4.1
Trend score
Trend
What is the Beauty Bewitchment trend?
Beauty Bewitchment: New products are employing "magical" imagery and language in branding efforts that look to woo consumers by playing up the bewitching nature of ancient healing wisdom. This shift also demonstrates the interest in seeking out dynamic new rituals that prioritize both mind and body wellness.
Trend themes
Themes within the Beauty Bewitchment trend
Three behaviours holding the trend together01
Magical Imagery and Language
Employment of magical imagery and language in branding efforts that look to woo consumers by playing up the bewitching nature of ancient healing wisdom.
02
Nature as a Source of Healing
The rise of all-natural skincare remedies that employ nature-as-a-source of healing from common ailments and overall sense of well-being.
03
Ancient Beauty Remedies
A modern take on ancient beauty remedies: skincare products that are sourced naturally and offer reliable results.
Industry implications
What the Beauty Bewitchment trend means for industry
Where the trend changes the playbookFor
Cosmetics and Skincare
Innovations for skincare products and cosmetics that deliver magical properties, work in tandem with ancient healing wisdom, and feature natural ingredients as a source of healing.
For
Wellness
The rise of mind and body wellness that prioritizes ancient healing methods and use of all-natural remedies to improve overall sense of well-being.
For
Marketing and Advertising
The implementation of magical imagery and language in branding efforts to woo consumers by playing up the bewitching nature of ancient healing methods and the power of nature as a source of healing.
Workshop question
How can your product offering build itself into daily consumer rituals?
Trend signals
Trend signals for Beauty Bewitchment
Trend score 4.1 out of 10, from popularity 71%, activity 45%, freshness 8%.
Popularity71%
Activity45%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Beauty Bewitchment trend
4 featured examples from Nov 17, 2016 to Jun 8, 2017CategoryFashion
Mythical Creature-Inspired Serums
Farsáli's Unicorn Tears Facial Serum is a Multipurpose Product
Companies in the skincare industry can capitalize on the trend of creating multipurpose products with luxurious ingredients.
CategoryLifestyle
Restorative Oil Kits
Aquarian Soul's 'Magic Remedies Set' Addresses Headaches, Anxiety and More
The wellness industry can tap into the demand for natural healing kits and mystical oil blends by developing innovative products that integrate traditional healing practices with…
CategoryFashion
Magic Mushroom Skincare Treatments
The Kypris 'Glow Philtre' Features Silver Ear Ingredients
The beauty and personal care industry can explore the use of naturally sourced ingredients and ancient beauty remedies, like the Kypris 'Glow Philtre', to create innovative skinca…
CategoryFashion
Mood-Boosting Bath Oils
MOA's Bath Oil Blend 'Potion' Promises to Dispel Negativity
The personal care and wellness industry is ripe for innovative mood-enhancing and natural products with unique branding.
