Beauty Bewitchment

Mythical branding plays up the alluring nature of all-natural skincare remedies

Implications - New products are employing "magical" imagery and language in branding efforts that look to woo consumers by playing up the bewitching nature of ancient healing wisdom. This shift also demonstrates the interest in seeking out dynamic new rituals that prioritize both mind and body wellness.
SCORE 6.8
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31,829 Total Clicks
Nov 16 - Jun 17
This Quarter and Average
Featured Examples
Mythical Creature-Inspired Serums - Farsáli's Unicorn Tears Facial Serum is a Multipurpose Product
SCORE 7.2
This Year and Warm 968 Clicks Pub: Nov 17, 16
Mythical Creature-Inspired Serums
Farsáli's Unicorn Tears Facial Serum is a Multipurpose Product
The popular skincare company and creator of the famed Rose Gold Elixir, Farsáli recently debuted a brand-new product called the Unicorn Tears facial serum. While the product may not actually... [More]
Restorative Oil Kits - Aquarian Soul's 'Magic Remedies Set' Addresses Headaches, Anxiety and More
SCORE 6.8
This Quarter and Warm 229 Clicks Pub: Jun 6, 17
Restorative Oil Kits
Aquarian Soul's 'Magic Remedies Set' Addresses Headaches, Anxiety and More
The ‘Magic Remedies Set’ from Aquarian Soul turns to essential oils and crystal infusions as a way to deal with common ailments. While there are a number of off-the-shelf pharmacy... [More]
Magic Mushroom Skincare Treatments - The Kypris 'Glow Philtre' Features Silver Ear Ingredients
SCORE 5.9
This Quarter and Warm 236 Clicks Pub: Jun 8, 17
Magic Mushroom Skincare Treatments
The Kypris 'Glow Philtre' Features Silver Ear Ingredients
The Kypris ‘Glow Philtre’ is a refining face mask that leaves skin smoother and brighter after use. Infused with detoxifying pomegranate, and garden of sea vegetables that are known for... [More]
Mood-Boosting Bath Oils - MOA's Bath Oil Blend 'Potion' Promises to Dispel Negativity
SCORE 6.4
This Quarter and Warm 213 Clicks Pub: Jun 7, 17
Mood-Boosting Bath Oils
MOA's Bath Oil Blend 'Potion' Promises to Dispel Negativity
MOA, or Magic Organic Apothecary, created a restorative bath oil blend that is designed to be used to lift one’s mood, dissipate negativity and focus the mind. The Fortifying Green Bath... [More]
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