'Solid Gold Pet,' a pet food company based out of St. Louis, has opened the 'Happiest Pet on Earth' competition to emphasize the company's belief that healthy pet food makes for happy pets. The Instagram competition encourages consumers to send in pictures of their pets at their happiest, with big prizes for the winning smile.
To enter their pets in the Happiest Pet on Earth competition, consumers just need to post a photo to Instagram and caption it explaining why that pet is the happiest. Then, all consumers need to do is tag the photo with #SolidGoldSmiles, and they're automatically entered. Beyond getting a bounty of adorable pet pictures, the competition will award two grand prizes -- one for cats and one for dogs -- that include free pet food for a year and a catered meal and professional photo shoot.