Holiday entertaining is stressful enough, and pets can add to it by sneaking harmful foods, sometimes leading to an emergency vet visit—and to protect pets and the people who care for them this season, Figo Pet Insurance is offering Counter Surf Insurance.
Ahead of Thanksgiving, the pet insurance provider supporting pet owners across the United States is responding to research that says the "majority of pet parents have caught their four-legged companions stealing human food when no one was looking."
Additionally, Figo Pet Insurance is running a Holiday Heist Giveaway on Instagram, which will supply 100 lucky winners with a $50 Instacart gift card to cover a replacement turkey or other staples of the holiday table. Otherwise, all pet parents can benefit from the company's resources on pet-friendly holiday entertaining.
What's Driving This Trend
- Pet-focused Insurance Policies
- Insurance companies are diversifying their offerings by introducing niche policies that cater specifically to pet-related incidents during holidays.
- Holiday-specific Marketing Campaigns
- Brands are leveraging holiday-themed promotions and giveaways to create seasonal engagement and capture consumer interest.
- Pet-friendly Home Safety
- The rising awareness of pet safety during festive seasons is driving innovations in home safety products and services tailored to pets.
Who This Affects Most
- Pet Insurance
- The pet insurance industry is expanding its scope by covering specialized scenarios such as holiday-related incidents.
- E-commerce and Retail
- Online retailers and e-commerce platforms are partnering with brands to offer holiday-related giveaways that drive traffic and sales.
- Smart Home Devices
- The smart home industry is seeing growth in products designed to ensure the safety of pets during seasonal celebrations.
