Trader Joe's is transporting you to Italy with its new Figo! Half Dipped Chocolate & Vanilla Sandwich Bars.
In Italian, 'figo' means 'cool' or 'trendy' and that's exactly what Trader Joe's new Figo! Half Dipped Chocolate & Vanilla Sandwich Bars are. The eye-catching desserts are made by a supplier in Italy who takes a rich vanilla-flavored filling and sandwiches it between two chocolate wafers. The twist is that one end of each ice cream sandwich is encased by a chocolatey coating – almost like you're getting two different frozen desserts in one.
These new desserts are perfect for sharing and as Trader Joe's suggests, you can "pick up a few boxes and pass them out at parties or celebrations. Your guests will surely proclaim that both these Bars and your festa are fantastically Figo!"
Image Credit: Trader Joe's
What's Driving This Trend
- Half-dipped Desserts
- Combining two dessert flavors with different coatings can provide an exciting sensorial experience to consumers.
- International Desserts
- Incorporating popular desserts from different countries can expand the product line and increase customer appeal.
- Shareable Treats
- Offering desserts that are designed for sharing and socializing can attract more customers to events and parties.
Who This Affects Most
- Food and Beverage
- Introducing innovative dessert products can help food and beverage companies increase market share and customer loyalty.
- Hospitality
- Creating unique and shareable desserts can also benefit hotels, restaurants, and catering businesses looking to enhance their menu offerings and event packages.
- Consumer Goods
- Developing international dessert brands that appeal to the mass market can be a profitable venture for consumer goods companies seeking to expand their product portfolios.
