Category
Lifestyle
Assisted Choices
Trend cluster
Category
Airport
Activation
Brand activations embed themselves into the air travel experience.
5.2
Trend score
Trend
What is the Airport Activation trend?
Airport Activation: As experiential marketing becomes more important in a time when media spaces are quite cluttered, immersive airport activations allow brands to insert themselves into the travel space in way that provides hands-on experience with the product. This progression highlights the need for brands to create a multi-channel marketing initiatives that aim to meet consumers in both digital and physical spaces they occupy daily.
Trend themes
Themes within the Airport Activation trend
Three behaviours holding the trend together01
Experiential Marketing
Immersive airport activations allow brands to insert themselves into the travel space in way that provides hands-on experience with the product.
02
Multi-Channel Strategies
This progression highlights the need for brands to create a multi-channel marketing initiative that aim to meet consumers in both digital and physical spaces they occupy daily.
03
Interactive Environments
A dynamic interactive retail space makes the most of its surroundings, leveraging technology, social media to offer customers a unique experience.
Industry implications
What the Airport Activation trend means for industry
Where the trend changes the playbookFor
Luxury Beverage & Alcohol Brands
Alcohol brands can leverage interactive displays and tastings to promote and sell their premium products amidst the glamour of airport travel.
For
Retail & Apparel Brands
Fashion and retail brands can utilize pop-up shops to offer travelers a unique shopping experience while promoting their seasonal wares.
For
Hospitality & Travel Services
Travel industry businesses can use immersive and interactive environments to provide a more enjoyable and memorable travel experience for their customers.
Workshop question
What everyday rituals can you look to embed your brand in?
Trend signals
Trend signals for Airport Activation
Trend score 5.2 out of 10, from popularity 73%, activity 75%, freshness 8%.
Popularity73%
Activity75%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Airport Activation trend
8 featured examples from Aug 14, 2015 to Dec 23, 2017CategoryLifestyle
Touchscreen Sampling Bars
Beam Suntory's Interactive Booth Offers Bourbon Tasting at the Airport
Leverage interactive sampling bars and immersive experiences to disrupt the alcoholic beverages industry and create unique brand experiences that stand out in the market.
CategoryLifestyle
Interactive Whiskey Architecture
This Jim Beam Honey Display is an Immersive Pop-Up Display
Innovative marketing strategies and dynamic retail experiences can help alcohol brands stand out in a crowded market.
CategoryBusiness
Lavish Airport Pop-Ups
JFK Airport's Hermès Pop-Up Shop Embodies a Luxurious Air
The luxury retail industry can explore the opportunity of opening pop-up shops in airports to reach affluent travelers and offer exclusive, high-end products and experiences.
CategoryLifestyle
Vodka Concept Stores
This Grey Goose Boutique is a Luxury Liquor Pop-Up
The retail industry can explore concept store pop-ups to differentiate their brand and attract more customers.
CategoryTech
Multi-Sensory Airport Bars
Ballantine's Hard Fired Scotch Whiskey Bar Powers Phones and More
Hotels, restaurants, and bars can adopt multi-sensory activations to enhance guest experiences.
CategoryMarketing
Airport Perfume Installations
The Paco Market is Enticing Travelers with a Selfie Station
Opportunities for fragrance and perfume brands to create engaging and experiential retail installations at airports.
CategoryMarketing
Airport Pop-Up Ice Rinks
Denver International Airport Opened a Free Ice Rink During the Holidays
Travel and tourism companies can differentiate themselves and enhance their customers' experiences by offering unique entertainment options at their locations.
CategoryMarketing
Airport Lounge Igloos
Virgin Atlantic and Coppa Club Launched a Rooftop Pop-Up Igloo
The air travel industry can benefit from creating rooftop pop-up igloo lounges as a unique selling point for customers before their flights.
