Airport Activation

Brand activations embed themselves into the air travel experience

Implications - As experiential marketing becomes more important in a time when media spaces are quite cluttered, immersive airport activations allow brands to insert themselves into the travel space in way that provides hands-on experience with the product. This progression highlights the need for brands to create a multi-channel marketing initiatives that aim to meet consumers in both digital and physical spaces they occupy daily.
SCORE 8.5
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180,597 Total Clicks
Aug 15 - Jun 17
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MarketingBusinessInteractiveRetail
Featured Examples
Touchscreen Sampling Bars - Beam Suntory's Interactive Booth Offers Bourbon Tasting at the Airport
SCORE 7.2
Warm 18,391 Clicks Pub: Aug 13, 15
Touchscreen Sampling Bars
Beam Suntory's Interactive Booth Offers Bourbon Tasting at the Airport
At the Heinemann Duty Free shops in the Frankfurt Airport, Beam Suntory created an exciting and interactive bourbon tasting station. The multi-sensory station promotes the brand’s super-... [More]
Interactive Whiskey Architecture - This Jim Beam Honey Display is an Immersive Pop-Up Display
SCORE 6.7
Warm 9,156 Clicks Pub: Sep 3, 15
Interactive Whiskey Architecture
This Jim Beam Honey Display is an Immersive Pop-Up Display
Designed to be an interactive environment at Munich Airport, this dynamic Jim Beam Honey display makes the most of its honeycomb associations. The pop-up environment for the newest Jim Beam variety... [More]
Vodka Concept Stores - This Grey Goose Boutique is a Luxury Liquor Pop-Up
SCORE 6.1
Warm 8,832 Clicks Pub: Sep 2, 15
Vodka Concept Stores
This Grey Goose Boutique is a Luxury Liquor Pop-Up
French vodka brand Grey Goose recently opened a luxe concept store inside Amsterdam’s Schiphol Airport. Modeled after a modern wine cellar, this liquor store pop-up is located inside Schiphol’... [More]
Lavish Airport Pop-Ups - JFK Airport's Hermès Pop-Up Shop Embodies a Luxurious Air
SCORE 5.7
Warm 3,596 Clicks Pub: Oct 21, 15
Lavish Airport Pop-Ups
JFK Airport's Hermès Pop-Up Shop Embodies a Luxurious Air
Synonymous with elegance and luxury, legendary fashion house Hermes recently opened a pop-up shop in the heart of JFK airport. The temporary retail location was opened in celebration of upcoming... [More]
Multi-Sensory Airport Bars - Ballantine's Hard Fired Scotch Whiskey Bar Powers Phones and More
SCORE 7.7
This Year and Hot 628 Clicks Pub: Mar 24, 17
Multi-Sensory Airport Bars
Ballantine's Hard Fired Scotch Whiskey Bar Powers Phones and More
Across three airports in France, Ballantine’s is now showing off multi-sensory airport bar activations that offer a place for travelers to taste the brand’s Hard Fired scotch whiskey and... [More]
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