Although there are some people who don't need that extra marketing push to pick up their favorite alcoholic beverage, this series of beer displays does show the impact prominent placement can have on a brand. Bold, modern and carefully branded, the beer displays are not only eye-catching, but they are also informative in regards to one major point: They highlight the "Best Beers in the World."
Designed by Eddy Flores, the beer displays could very well be subjective since this series does focus on concepts. Yet the strategy is clear enough. As though inspired by 'best of' lists found online, it brings the consensus in-store to help people decide on what beverage to settle on. After all, it can be an overwhelming choice sometimes, especially for those who don't drink often.