Trend cluster
Category

Expedited
Grocer

Consumers seek innovative ways to streamline their in-store experience.

Emoji-Based Supermarket AppsExpress Grocery StoresDrive-Through GrocersGrocery Payment AppsTablet-Connected Shopping Carts

Trend

What is the Expedited Grocer trend?

Expedited Grocer: Looking for a speedier approach to buying groceries in-store, consumers are turning to solutions that promote a faster shopping experience and less time spent browsing/paying. Stores providing curated offerings and faster checkouts that mimic the ease of online grocers are drawing in time-crunched consumers, while apps that help simplify the shopping experience empower consumers to shop connected to reap more rewards and gamify their grocery experience.

Trend themes

Themes within the Expedited Grocer trend

Three behaviours holding the trend together
01

Convenient In-Store Checkout

As consumers prioritize convenience, retailers can consider implementing faster checkout methods and more user-friendly checkout processes.

02

Mobile Payment Systems

As mobile technology advances, retailers can develop or partner with mobile payment systems to appeal to consumers looking for faster, more efficient payment methods.

03

Smart Grocery Carts

As individuals seek more personalized in-store experiences, retailers can consider implementing smart grocery carts to assist customers as they navigate stores and help to increase basket size.

Industry implications

What the Expedited Grocer trend means for industry

Where the trend changes the playbook
For

Retail Grocery

Innovations in checkout and payment processes, store navigation, and personalized experiences can disrupt the retail grocery industry.

For

Mobile Technology

The rise of mobile payment systems is an example of the disruption mobile technology is causing in the retail industry.

For

Artificial Intelligence

As smart grocery carts and other AI-powered solutions gain popularity in-store, retailers can leverage AI in other aspects of retail, such as personalized marketing and product recommendations.

Workshop question

How can your brand create a more streamlined process for consumers?

Trend signals

Trend signals for Expedited Grocer

Trend score 3.9 out of 10, from popularity 61%, activity 46%, freshness 8%.

Popularity61%
Activity46%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Expedited Grocer trend

6 featured examples from Jan 21, 2016 to Jan 25, 2018