Consumers seek innovative ways to streamline their in-store experience
Implications - Looking for a speedier approach to buying groceries in-store, consumers are turning to solutions that promote a faster shopping experience and less time spent browsing/paying. Stores providing curated offerings and faster checkouts that mimic the ease of online grocers are drawing in time-crunched consumers, while apps that help simplify the shopping experience empower consumers to shop connected to reap more rewards and gamify their grocery experience.
Workshop Question - How can your brand create a more streamlined process for consumers?
Trend Themes
1. Convenient In-store Checkout - As consumers prioritize convenience, retailers can consider implementing faster checkout methods and more user-friendly checkout processes.
2. Mobile Payment Systems - As mobile technology advances, retailers can develop or partner with mobile payment systems to appeal to consumers looking for faster, more efficient payment methods.
3. Smart Grocery Carts - As individuals seek more personalized in-store experiences, retailers can consider implementing smart grocery carts to assist customers as they navigate stores and help to increase basket size.
Industry Implications
1. Retail Grocery - Innovations in checkout and payment processes, store navigation, and personalized experiences can disrupt the retail grocery industry.
2. Mobile Technology - The rise of mobile payment systems is an example of the disruption mobile technology is causing in the retail industry.
3. Artificial Intelligence - As smart grocery carts and other AI-powered solutions gain popularity in-store, retailers can leverage AI in other aspects of retail, such as personalized marketing and product recommendations.
