While a children's toy store is not often the first thing people see in the middle of airports, there was one designed in the Bangalore, India airport by the creative agency 'Foley Designs.'
The space was named 'Zwoosh' after the sound that children make when pretending to fly airplanes, and rather than functioning as a separate store it appears as more of a popup -- with openings in place of doors and no ceiling. The space is covered in brightly colored shelves and interactive play areas, and was designed to keep children occupied in airports while they are waiting for their flights.
This vibrant retail space functions as a space that lures families in with the appeal of helping time pass, and as a result is more likely to increase its sales in the process.
Key Themes Behind This Trend
- Children's Airport Play Areas
- Disruptive innovation opportunity: Develop interactive play areas in airports to keep children occupied and increase retail sales.
- Pop-up Toy Stores
- Disruptive innovation opportunity: Create temporary toy stores in unconventional locations, such as airports, to attract families and boost sales.
- Interactive Retail Spaces
- Disruptive innovation opportunity: Design retail spaces with interactive elements to engage customers and enhance their shopping experience.
Where This Applies
- Retail
- Disruptive innovation opportunity: Incorporate playful and interactive elements in retail spaces to attract customers and increase sales.
- Travel and Tourism
- Disruptive innovation opportunity: Integrate entertainment and play areas for children in airports to enhance the overall travel experience for families.
- Creative Agencies
- Disruptive innovation opportunity: Collaborate with airports and retailers to design unique and engaging retail spaces, incorporating innovative concepts to captivate customers.
