Category
Business
Assisted Conversion
Trend cluster
Category
Share Economy
B2B
The thriving peer sharing economy creates opportunity for B2B startups.
3.7
Trend score
Trend
What is the Share Economy B2B trend?
Share Economy B2B: As the share economy continues to expand and evolve, a new breed of employee is emerging along with a wave of opportunity for businesses to adopt a share-conscious B2B model. Particularly with the omnipotence of services like Airbnb and Uber, startup businesses are starting to cater to the needs of workers in these emerging areas, whether it be insurance for ride-share vehicles or home prep services for short-term renters.
Trend themes
Themes within the Share Economy B2B trend
Three behaviours holding the trend together01
B2B Share Economy Model
The expansion of the share economy for B2B models, with businesses catering to needs of workers in emerging areas like insurance for ride-share vehicles and home prep services for short-term renters.
02
On-demand Insurance Providers
Digital insurance platforms for on-demand economy, providing packages as low as $4 a night, appealing to peer-to-peer agreements and giving peace of mind and protection to the hosts.
03
Automated Rideshare Driver Apps
Rideshare driver apps that put Uber, Lyft, Juno, and Postmates in one spot, automating the process of accepting requests and maximizing profits for the drivers.
Industry implications
What the Share Economy B2B trend means for industry
Where the trend changes the playbookFor
E-commerce and Sharing Economy
Creating new startup businesses that cater to workers in emerging share-conscious B2B models.
For
On-demand digital platforms
Providing instant and on-demand services for digital platforms-focused users from payment systems to insurance providers.
For
Temporary Worker Programs
Employments services for short-term tasks like events and corporate functions from on-demand staffing businesses that cater to and hire temporary employees.
Workshop question
Here we see how the P2P economy impacts B2B. Think of two ways P2P is changing your business.
Trend signals
Trend signals for Share Economy B2B
Trend score 3.7 out of 10, from popularity 57%, activity 45%, freshness 8%.
Popularity57%
Activity45%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Share Economy B2B trend
6 featured examples from Aug 22, 2016 to Nov 12, 2018CategoryBusiness
Temporary Worker Programs
Uber Works Could Allow Businesses to Hire Very Temporary Employees
With its focus on providing workers for events and corporate functions, Uber Works may disrupt the hospitality industry's traditional staffing models.
CategoryLifestyle
Hosting Preparation Services
GuestReady Helps Airbnb Hosts Ready Homes for Short-Term Renters
The rise of competitive hosting services like GuestReady is shaping the future of the hospitality and accommodation industry, driving the need for specialized services and solutio…
CategoryFashion
Homeshare Toiletry Kit Services
'HostingBNB' Sends Out Comfort Kits to Airbnb Hosts for Guests
Homesharing companies can partner with toiletry kit providers to offer more personalized hospitality experiences, increasing customer satisfaction and loyalty.
CategoryAutos
Automated Rideshare Driver Apps
The 'Maxymo' App Puts All Rideshare Services in One Spot
Integrative rideshare apps can disrupt the ridesharing industry by providing drivers with a one-stop-shop for accepting requests and maximizing profits.
CategoryBusiness
Instant Salary Payment Apps
Stripe Lets Sharing Economy Workers Deposit Their Wages Immediately
Creating payment solutions that are more efficient, transparent, and user-friendly.
CategoryBusiness
On-Demand Insurance Providers
Slice's 'Host Protection' is Affordable Option for Airbnb Hosts
The insurance industry can capitalize on the on-demand and digital insurance trends to offer innovative policies for the sharing economy and differentiate themselves from traditio…
