Ideas
Explore the world's #1 largest database of ideas and innovations, with 473,931 inspiring examples.
Trend Reports
Discover why 1,274 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,942 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,274 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,942 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,220 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 473,931 cutting edge ideas.

Moroccan Market Bar Designs

L'Epicerie's Grocery Bar Layout Lets Patrons Pick Cocktail Ingredients

— July 18, 2014 — Lifestyle
This grocery store-inspired bar layout allows pub patrons to select their ingredients before mixologists take over. At L'Epicerie bartenders stock the supermarket-like shelves with fruits, vegetables, herbs and spices while seasoned bar-goers pick and choose which ones they want to go in their cocktails.

The unusual bar layout is the result of a competition held by French whisky company Ballantine's called The Bar Project that asked its customers what their dream bar would be. Designed by winner Abderrahim El Afsar, L'Epicerie has a Moroccan market theme. Customers can browse the bar's shelves for ingredients that will form the base of their cocktail and collect them in baskets. Expert mixologists will then pick the best Ballantine's whisky to go with the selected material and make the drink.
Trend Themes
1. Customizable Cocktails - The rise of customizable cocktails allows customers to personalize their drink experiences, providing an opportunity for bars and mixologists to offer unique and tailored beverages.
2. Innovative Bar Layouts - Unconventional bar layouts, such as the grocery store-inspired design at L'Epicerie, offer a disruptive innovation opportunity for bars to create memorable and interactive experiences for customers.
3. Customer-driven Bar Concepts - Competitions like The Bar Project encourage customer involvement and allow businesses to develop bar concepts that align with their customers' preferences, opening up avenues for disruptive innovation in the industry.
Industry Implications
1. Hospitality - The customizable cocktails trend presents an opportunity for the hospitality industry to enhance customer satisfaction and create unique experiences in bars and restaurants.
2. Interior Design - Innovative bar layouts, like the Moroccan market theme at L'Epicerie, provide an opportunity for the interior design industry to create visually appealing and engaging spaces that differentiate establishments.
3. Alcohol and Beverage - Customer-driven bar concepts, as seen in The Bar Project competition, offer the alcohol and beverage industry a chance to align their products with customer preferences, fostering innovation in drink customization and pairing.
2
Score
Popularity
Activity
Freshness