Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Elitist
Collectible
Fandom crosses over to exclusivity with items based on in-jokes.
3.2
Trend score
Trend
What is the Elitist Collectible trend?
Elitist Collectible: The nature of fandom and the idea of deeply loving, and connecting with others, over a niche interest has clear social motivations in that it encourages a sense of belonging. This practice has shifted from niche to elite, appealing to adult consumers who bond over insider knowledge within a specific behavioral tribe. This reinforces the idea that consumers are looking to bond over deeper connections than surface commonalities.
Trend themes
Themes within the Elitist Collectible trend
Three behaviours holding the trend together01
Niche Collectibles
Consumers are seeking exclusive collectibles that appeal to adult niche interests.
02
Designer-Inspired Dolls
Luxury doll collections are becoming more prominent, featuring designer-inspired outfits and accessories.
03
Art Industry Action Figures
Humorous and relatable action figures, tailored to the art and advertising industries, are gaining popularity.
Industry implications
What the Elitist Collectible trend means for industry
Where the trend changes the playbookFor
Toy Collectibles
Opportunities for manufacturers to produce niche and designer-inspired toy collectibles, aimed at adult consumers.
For
Fashion
Fashion brands can collaborate with doll manufacturers, creating limited-edition designer doll apparel and accessories.
For
Art and Advertising
Opportunities for companies to create relatable and humorous action figures that appeal to the art and advertising industry workers, or lovers of these fields.
Workshop question
Aside from surface-level commonalities, what values or core interests do your key customer groups share?
Trend signals
Trend signals for Elitist Collectible
Trend score 3.2 out of 10, from popularity 43%, activity 45%, freshness 8%.
Popularity43%
Activity45%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Elitist Collectible trend
4 featured examples from Oct 13, 2016 to May 10, 2017CategoryLife-Stages
Dutch Painter Action Figures
This Unique Van Gogh Collectible Has an Ear That Can Be Detached
The toy industry can explore the creation of art history collectibles, which could attract art enthusiasts as a niche market.
CategoryLife-Stages
Fashion Designer-Inspired Dolls
This Limited-Edition Doll Was Created by Designer Isaac Mizrahi
The limited-edition collectible doll market offers opportunities for brands to create unique and desirable products that attract collectors.
CategoryArt & Design
Art Director Action Figures
Adobe's Art Action Figure is a Toy for Ad Industry Members
Developing and marketing adult-targeted art action figures as part of the collectible toy market.
CategoryLife-Stages
Presidential Candidate Dolls
Hashtag Collectibles' Doll is Based on the Texts from Hillary Meme
The toy manufacturing industry can explore creating dolls and plush toys based on popular memes and political themes.
