Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Upleveled
Nostalgia
Millennial consumers seek high-end trinkets with sentimental value.
4.5
Trend score
Trend
What is the Upleveled Nostalgia trend?
Upleveled Nostalgia: Millennials are delaying adulthood, achieving adulthood milestones at a later rate than any other generation. The money they are saving by avoiding things like homeownership is spent growing their key values of individuality and memorable experience; as they grow older and attain more disposable income, however, their tastes become more sophisticated. This has caused growth within the high-end nostalgia market.
Trend themes
Themes within the Upleveled Nostalgia trend
Three behaviours holding the trend together01
High-End Nostalgia Market
The growth of high-end nostalgia market is driven by millennial consumers who are delaying adulthood and are seeking memorable experiences and individuality.
02
Nostalgia-based Product Line
Collaborations with nostalgic themes like Disney's Beauty and the Beast provides opportunities for lifestyle and personal product line with unique collectibles.
03
Upscale Nostalgic Fashion Accessories
Upscale brands can modify inexpensive iconic items from the past to create high-end products like adult mood rings, backpacks, and other stylish and nostalgia-inducing accessories.
Industry implications
What the Upleveled Nostalgia trend means for industry
Where the trend changes the playbookFor
Luxury Goods
The high-end nostalgia market brings growth opportunities for luxury goods companies as millennials prefer sophisticated and unique experiences as they attain more disposable income.
For
Fashion and Apparel
Product collaborations inspired by nostalgic themes like Disney have created a significant market growth opportunity for the fashion and apparel industry to cater to millennial consumers who value memorable experiences and individuality.
For
Hospitality and Travel
The success of establishments with enchanting and themed offerings like Fairy Tale Hotels and Adult Summer Camps creates growth prospects for the hospitality and travel industry, especially those catering to nostalgic millennials.
Workshop question
How does your brand or product accommodate the changing values of the modern consumer?
Trend signals
Trend signals for Upleveled Nostalgia
Trend score 4.5 out of 10, from popularity 58%, activity 70%, freshness 8%.
Popularity58%
Activity70%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Upleveled Nostalgia trend
8 featured examples from May 2, 2011 to Sep 13, 2017CategoryLifestyle
Adult Summer Camps
Camp No Counselors Invites Grown-Ups to Enjoy Youthful Freedom with Booze
The hospitality industry can cater to the adult summer camp trend by providing venues, accommodation, and activities that cater to the nostalgic millennial market.
CategoryLuxury
High-End Mood Rings
Leo Black's Sophisticated Mood Ring Jewelry Piece Costs $1,150
The fashion and accessories industry can capitalize on the trend of upscale mood rings by creating more luxury statement jewelry options.
CategoryPop Culture
Disney Character Bags
Coach's New Disney Collection Features Playfully Redesigned Bags
The Disney collection by Coach demonstrates the potential for fashion brands to tap into nostalgia and bring playful designs to their collections.
CategoryMarketing
Disney Tea Collections
Twinings Launched a Herbal Tea Collection Inspired by Beauty and the Beast
By combining popular film franchises with herbal tea collections, the beverage industry can capitalize on the growing demand for unique and experiential products that appeal to no…
CategoryPop Culture
Enchanting Fairy-Tale Hotels
The Mondrian Soho in New York Was Inspired by Beauty and the Beast
There is an opportunity for hotels to differentiate themselves by offering guests a unique, enchanted experience.
CategoryPop Culture
Geeky Golden Cufflinks
These Cufflinks Display the Face of Iconic Star Wars Villain Darth Vader
Luxury fashion companies could capitalize on the popularity of pop culture by creating high-end, limited edition items like these cufflinks.
CategoryArt & Design
Princess Gown-Inspired Cookware
Le Creuset's Cast Iron Pot Was Inspired by 'Beauty and the Beast'
Cookware manufacturers can take advantage of the rising demand for unique, standout designs, and create limited edition products that combine functionality and aesthetics.
CategoryFashion
Fairy Tale Beauty Serums
This Limited-Edition My Daily Dose Skin Serum is a Disney Collectible
The beauty industry can leverage the popularity of limited-edition products to drive sales and engage with customers.
