Upleveled Nostalgia

Millennial consumers seek high-end trinkets with sentimental value

Implications - Millennials are delaying adulthood, achieving adulthood milestones at a later rate than any other generation. The money they are saving by avoiding things like homeownership is spent growing their key values of individuality and memorable experience; as they grow older and attain more disposable income, however, their tastes become more sophisticated. This has caused growth within the high-end nostalgia market.
SCORE 5.8
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322,165 Total Clicks
May 11 - Jun 17
Warm
LifestyleYouthLife-Stages
Featured Examples
Adult Summer Camps - Camp No Counselors Invites Grown-Ups to Enjoy Youthful Freedom with Booze
SCORE 6.2
Warm 10,278 Clicks Pub: May 1, 15
Adult Summer Camps
Camp No Counselors Invites Grown-Ups to Enjoy Youthful Freedom with Booze
It’s only natural to feel wistful about bygone good times, and with programs like this adult summer camp in existence, people have the possibility to relive past fun in the present. Camp No... [More]
Disney Character Bags - Coach's New Disney Collection Features Playfully Redesigned Bags
SCORE 5.8
Warm 4,501 Clicks Pub: Jun 10, 16
Disney Character Bags
Coach's New Disney Collection Features Playfully Redesigned Bags
On June 17th, Coach is set to release its nostalgia-inducing Disney collection. With colorful hues and playfully redesigned shapes, the new collection is perfect for those who are still young at... [More]
High-End Mood Rings - Leo Black's Sophisticated Mood Ring Jewelry Piece Costs $1,150
SCORE 7.3
Warm 2,701 Clicks Pub: May 4, 17
High-End Mood Rings
Leo Black's Sophisticated Mood Ring Jewelry Piece Costs $1,150
The kind of mood ring jewelry pieces that most Millennials sported as kids were novel and inexpensive, but Leo Black is a brand that’s reintroducing the nostalgic accessory with an upscale... [More]
Disney Tea Collections - Twinings Launched a Herbal Tea Collection Inspired by Beauty and the Beast
SCORE 5.5
Warm 863 Clicks Pub: Apr 5, 17
Disney Tea Collections
Twinings Launched a Herbal Tea Collection Inspired by Beauty and the Beast
Inspired by the release of Disney’s live-action Beauty and the Beast film, Twinings collaborated on the creation of a herbal tea collection that will appeal to those who are seeking unique... [More]
Enchanting Fairy-Tale Hotels - The Mondrian Soho in New York Was Inspired by Beauty and the Beast
SCORE 3.1
Mild 13,138 Clicks Pub: May 2, 11
Enchanting Fairy-Tale Hotels
The Mondrian Soho in New York Was Inspired by Beauty and the Beast
The Mondrian Soho is a hotel in New York City that brings delighted guests into a world of whimsical wonder. The interior has a majestic blue color palette with swirly rose patterns placed on the ceiling… [More]
Geeky Golden Cufflinks - These Cufflinks Display the Face of Iconic Star Wars Villain Darth Vader
SCORE 2.7
Mild 296 Clicks Pub: Nov 13, 15
Geeky Golden Cufflinks
These Cufflinks Display the Face of Iconic Star Wars Villain Darth Vader
Neiman Marcus is selling a pair of luxurious golden cufflinks that feature the face of iconic Star Wars villain Darth Vader. With the holiday season fast approaching, these delicate gold cufflinks... [More]
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