Category
Business
Assisted Conversion
Trend cluster
Category
Responsive
Display
In-store tech provides adaptive assistance to individual shoppers.
5.9
Trend score
Trend
What is the Responsive Display trend?
Responsive Display: While grocery prices tend to fluctuate to offer new deals each week, the use of technology within stores creates a much more personalized experience, offering deals and information to specific customers with little need for human intervention. By being able to analyze shopper data and offer assistance, responsive in-store display is becoming imperative for retailers who want to provide tailored customer service that adapts to the needs of individual consumers.
Trend themes
Themes within the Responsive Display trend
Three behaviours holding the trend together01
Responsive In-store Display
Retailers can use technology to provide tailored customer service that adapts to the needs of individual consumers.
02
Intuitive Grocery Displays
Interactive and in-store displays can help shoppers make better purchase decisions and create a more engaging shopping experience.
03
Smart Supermarket Labels
NFC-enabled shelf labels can streamline the checkout process, eliminating the need for long lines.
Industry implications
What the Responsive Display trend means for industry
Where the trend changes the playbookFor
Retail
Retailers can leverage technology to improve the customer experience and create a more personalized shopping experience.
For
Grocery Stores
Grocery stores can use innovative displays and labeling to help customers make better decisions and increase sales.
For
Technology
Advancements in technology are bringing new ways to streamline the retail experience and make shopping more convenient.
Workshop question
How can your brand utilize technology to learn more about your consumer's needs and habits?
Trend signals
Trend signals for Responsive Display
Trend score 5.9 out of 10, from popularity 89%, activity 79%, freshness 8%.
Popularity89%
Activity79%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Responsive Display trend
7 featured examples from Dec 10, 2015 to Dec 27, 2017CategoryLifestyle
Futuristic Grocery Stores
Whole Foods' Store of the Future is Both Sensory and Tech-Savvy
The retail industry can leverage interactive technology, digital signage, and social media integration to enhance the shopping experience and encourage customer engagement.
CategoryBusiness
Smart Grocery Concepts
Coop Italia Imagines a Supermarket of the Future Powered by Microsoft
Leveraging smart technologies and cloud solutions to create a more seamless shopping experience and optimize inventory management.
CategoryMarketing
Intuitive Grocery Displays
Whole Foods' Interactive Store Display Helps Make Purchase Decisions
Disruptive innovation opportunity for retailers to integrate interactive displays and personalized shopping assistance to enhance the customer experience and increase sales.
CategoryBusiness
Smart Supermarket Labels
Albert Heijn is Launching NFC 'Tap to Go' Checkout Labels on Shelves
Implementing smart NFC-enabled shelf labels and Tap to Go technology disrupts traditional checkout processes, improving the retail experience for consumers.
CategoryEco
Dynamic Grocery Pricing
Wasteless Uses Data Analytics to Changes Prices on Produce Over Time
Implementing dynamic pricing solutions to reduce waste and increase sales of perishable products.
CategoryBusiness
CG Beverage Displays
This Dynamic Asahi Beer Sign Calls Consumers Over to Look at Products
Implementing CG displays and interactive signage to attract and engage shoppers.
CategoryBusiness
Intuitive Grocery Displays
Cloverleaf's shelfPoint System Detects Purchasing Patterns
Developing innovative technologies and solutions that enhance the shopping experience and improve sales.
