Category
Lifestyle
Assisted Choices
Trend cluster
Category
Palatable
Charcoal
Charcoal becomes a culinary staple outside of health-driven beverages.
4.4
Trend score
Trend
What is the Palatable Charcoal trend?
Palatable Charcoal: After quickly dominating the skincare and wellness beverage markets, charcoal has become ubiquitous with a notable emergence of the ingredient infused into various sweet and savoury menu items. Highlighting the fast adoption cycle of such "superfood" ingredients in a wellness-obsessed culture, this shift also points to the underlying interest in unique going out options that provide experiential elements that serves to enable social facilitation.
Trend themes
Themes within the Palatable Charcoal trend
Three behaviours holding the trend together01
Charcoal infusion into food and beverage
Charcoal as an ingredient infused into various sweet and savoury menu items.
02
Unique Experiential options
Underlying interest in unique going out options that provide experiential elements that serve to enable social facilitation.
03
Use of activated charcoal in food
Activated charcoal now being used in food, drinks, and cosmetics; reputed to aid digestion, reduce gas and bloating, and absorb toxins in the body.
Industry implications
What the Palatable Charcoal trend means for industry
Where the trend changes the playbookFor
Food & Beverage
Incorporation of charcoal in food and drinks to add color and detoxifying properties.
For
Frozen Desserts
Use of charcoal in frozen desserts, such as yogurts and ice creams.
For
Wellness and Skincare
Charcoal's previous usage in the skincare, wellness beverage markets. Its incorporation into restaurants/restaurants/cafes speak of wellness-obsessed culture.
Workshop question
How can your brand incorporate more experiential elements into its products/services, or marketing strategies?
Trend signals
Trend signals for Palatable Charcoal
Trend score 4.4 out of 10, from popularity 66%, activity 59%, freshness 8%.
Popularity66%
Activity59%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Palatable Charcoal trend
6 featured examples from Aug 20, 2015 to Jun 2, 2017CategoryLifestyle
Superhero-Inspired Burgers
These Batman Burgers are Served on a Charcoal-Colored Bun
Fast food chains can explore the trend of colorful burger buns and superhero-inspired menus to attract customers and differentiate themselves from competitors.
CategoryLifestyle
All-Black Ice Cream Cones
LA's Little Damage Serves Waffle Cones Made with Charcoal
Ice cream businesses can capitalize on the black food trend by offering all-black ice cream cones to attract customers looking for visually striking and unconventional dessert opt…
CategoryLifestyle
Hemp-Infused Sacred Chocolates
The Amasuni Butsuda is a Cannabis Dessert Shaped Like Buddha
Opportunity for cannabis companies to expand their product offerings beyond traditional forms like oils and tinctures into the lucrative cannabis edibles market.
CategoryLifestyle
Frozen Charcoal Yogurts
Twisted Yoghurt is Now Offering an Activated Charcoal Flavor
With the popularity of activated charcoal, there is a chance to innovate and create new beauty products that incorporate the ingredient.
CategoryLifestyle
Charcoal Pizza Crusts
This Restaurant Pizza Crust Boasts Activated Charcoal as a Main Ingredient
Opportunity for restaurants to innovate and experiment with unique and trendy ingredients to attract new customers and enhance the dining experience.
CategoryLifestyle
Ninja-Inspired Hot Dogs
IKEA Japan Introduced an All-Black Addition to its Food Menu
Incorporating charcoal-infused ingredients into food and beverage offerings can set brands apart and cater to consumers seeking unconventional culinary experiences.
