Charcoal becomes a culinary staple outside of health-driven beverages
Implications - After quickly dominating the skincare and wellness beverage markets, charcoal has become ubiquitous with a notable emergence of the ingredient infused into various sweet and savoury menu items. Highlighting the fast adoption cycle of such "superfood" ingredients in a wellness-obsessed culture, this shift also points to the underlying interest in unique going out options that provide experiential elements that serves to enable social facilitation.
Workshop Question - How can your brand incorporate more experiential elements into its products/services, or marketing strategies?
Trend Themes
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Charcoal Infusion Into Food and Beverage — Charcoal as an ingredient infused into various sweet and savoury menu items.
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Unique Experiential Options — Underlying interest in unique going out options that provide experiential elements that serve to enable social facilitation.
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Use of Activated Charcoal in Food — Activated charcoal now being used in food, drinks, and cosmetics; reputed to aid digestion, reduce gas and bloating, and absorb toxins in the body.
Industry Implications
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Food & Beverage — Incorporation of charcoal in food and drinks to add color and detoxifying properties.
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Frozen Desserts — Use of charcoal in frozen desserts, such as yogurts and ice creams.
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Wellness and Skincare — Charcoal's previous usage in the skincare, wellness beverage markets. Its incorporation into restaurants/restaurants/cafes speak of wellness-obsessed culture.
6 Featured, 52 Examples:
178,683 Total Clicks
Date Range:
Aug 15 — Jun 17
Trending:
Warm
Consumer Insight Topics:
