This Dylan's Candy Bar display was created by Perch Interactive, a company specializing in smart and digital POS solutions. The brand's connected candy display was set up in-store to promote a new line of candy bark -- available in tasty flavors like 'S'mores,' 'Cheesecake' and 'Cookie Overload' among others.
Appealing to tech-savvy store visitors, the display gained the attention of Dylan's Candy Bar customers and was color-coded to represent different candy bark flavors. Its digitized touchscreen display gave users a chance to learn more about their favorite flavor and offered a more personalized shopping experience overall.
Though digital store displays are not a new concept, this promotional example uses elements like color coding to make products appear more niche and personalized.