What is the trend of connected candy displays?

Personalized candy displays with digital elements to appeal to tech-savvy customers.

What is the trend of digitized touchscreen displays?

In-store displays using digitized touchscreens to promote products and offer a more personalized shopping experience.

What is the trend of color-coded displays?

Store displays that use color-coding to make products more visually appealing and easier to find.

What are the implications for the retail industry industry?

Opportunities for retail stores to integrate digital elements into their displays and offer a more personalized shopping experience.

What are the implications for the confectionery industry industry?

Opportunities for candy brands to create personalized and visually appealing in-store displays using new technology.

What are the implications for the marketing industry industry?

Opportunities for businesses to create more effective and eye-catching marketing campaigns by using digital displays and color-coded elements.

Connected Candy Stores : Dylan's Candy Bar

Connected Candy Stores

Chocolate Flavor-Branded Displays Image 1

Chocolate Flavor-Branded Displays Image 2

Perch Interactive's Dylan's Candy Bar Installation Boasts Digital Elements

Jana Pijak — December 7, 2015 — Tech

References: dylanscandybar & perchinteractive

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This Dylan's Candy Bar display was created by Perch Interactive, a company specializing in smart and digital POS solutions. The brand's connected candy display was set up in-store to promote a new line of candy bark -- available in tasty flavors like 'S'mores,' 'Cheesecake' and 'Cookie Overload' among others.

Appealing to tech-savvy store visitors, the display gained the attention of Dylan's Candy Bar customers and was color-coded to represent different candy bark flavors. Its digitized touchscreen display gave users a chance to learn more about their favorite flavor and offered a more personalized shopping experience overall.

Though digital store displays are not a new concept, this promotional example uses elements like color coding to make products appear more niche and personalized.

Trend Themes

Connected Candy Displays — Personalized candy displays with digital elements to appeal to tech-savvy customers.
Digitized Touchscreen Displays — In-store displays using digitized touchscreens to promote products and offer a more personalized shopping experience.
Color-coded Displays — Store displays that use color-coding to make products more visually appealing and easier to find.

Industry Implications

Retail Industry — Opportunities for retail stores to integrate digital elements into their displays and offer a more personalized shopping experience.
Confectionery Industry — Opportunities for candy brands to create personalized and visually appealing in-store displays using new technology.
Marketing Industry — Opportunities for businesses to create more effective and eye-catching marketing campaigns by using digital displays and color-coded elements.

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