This Dylan's Candy Bar display was created by Perch Interactive, a company specializing in smart and digital POS solutions. The brand's connected candy display was set up in-store to promote a new line of candy bark -- available in tasty flavors like 'S'mores,' 'Cheesecake' and 'Cookie Overload' among others.
Appealing to tech-savvy store visitors, the display gained the attention of Dylan's Candy Bar customers and was color-coded to represent different candy bark flavors. Its digitized touchscreen display gave users a chance to learn more about their favorite flavor and offered a more personalized shopping experience overall.
Though digital store displays are not a new concept, this promotional example uses elements like color coding to make products appear more niche and personalized.
What Makes This Trend Stand Out
- Connected Candy Displays
- Personalized candy displays with digital elements to appeal to tech-savvy customers.
- Digitized Touchscreen Displays
- In-store displays using digitized touchscreens to promote products and offer a more personalized shopping experience.
- Color-coded Displays
- Store displays that use color-coding to make products more visually appealing and easier to find.
Sectors Adopting This
- Retail Industry
- Opportunities for retail stores to integrate digital elements into their displays and offer a more personalized shopping experience.
- Confectionery Industry
- Opportunities for candy brands to create personalized and visually appealing in-store displays using new technology.
- Marketing Industry
- Opportunities for businesses to create more effective and eye-catching marketing campaigns by using digital displays and color-coded elements.
