'Baltimarket' is a new initiative that aims to combat the issue of food deserts in Baltimore, Maryland. With nearly one in four city residents living in areas that do not have access to fresh fruits or vegetables, this initiative aims to provide a creative solution to the problem.
Baltimarket is a virtual supermarket that allows consumers to order groceries online. The platform is set up at computers stations at apartment blocks, senior homes, and libraries in areas that lack immediate access to fresh produce. The groceries ordered are delivered by ShopeRite and can include everything from fresh food to toiletries and even prescription medicines. Currently there are 600 people using the service to access the kinds of foods that are not available in their own neighborhood.
The virtual supermarket initiative ultimately offers a creative way to deal with the issue of food deserts and the need to promote better nutrition in low-income neighborhoods.