Pseudo-Surgical

The wellness wave has consumers seeking extreme methods of self-care

Implications - The need for self-preservation is at an all-time high in the midst of the wellness wave. However, the maker culture movement puts consumers at odds in that they want professional-grade self care, yet they prefer to execute it themselves. Self-care products that are packaged and ritualized to mimic surgical or medical procedures satisfy these conflicting needs.

Workshop Question - In what ways can your brand focus more on holistic benefits of your product or service to improve a consumer's life?
SCORE 5.1
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52,164 Total Clicks
Sep 15 - May 17
Warm
FashionLifestyleHealthCosmetics
Featured Examples
Interactive Face Mask Packaging - THE OOZOO's Power Capsule Mask is Activated with an Add-In
SCORE 6.8
Warm 2,375 Clicks Pub: Apr 14, 17
Interactive Face Mask Packaging
THE OOZOO's Power Capsule Mask is Activated with an Add-In
Many face masks are meant to be used straight out of the package, but this Power Capsule Mask from THE OOZOO requires a bit of interaction to become fully activated. As the name of the product... [More]
Oral Dental Care Cameras - The 'MTG' Dental Camera Lets Users Keep an Eye on Their Teeth
SCORE 6.8
Warm 2,552 Clicks Pub: May 15, 17
Oral Dental Care Cameras
The 'MTG' Dental Camera Lets Users Keep an Eye on Their Teeth
It’s never easy to know how your oral dental health is actually doing without booking an appointment with a dentist, so the ‘MTG’ Dental Camera aims to change this with a design... [More]
Injectable Face Masks - This Korean Face Mask from THE OOZOO Features a Syringe for a Serum Infusion
SCORE 5.4
Warm 1,977 Clicks Pub: Apr 14, 17
Injectable Face Masks
This Korean Face Mask from THE OOZOO Features a Syringe for a Serum Infusion
There are already plenty of novel Korean face masks being used across the world, but these ones from THE OOZOO are particularly interesting. The FACE-INJECTION-MASK comes with a syringe, which... [More]
Scientific Skincare Vials - Hyalu's Skincare Packaging Resembles High-Tech Tools from a Laboratory
SCORE 3.3
Mild 1,444 Clicks Pub: Sep 3, 15
Scientific Skincare Vials
Hyalu's Skincare Packaging Resembles High-Tech Tools from a Laboratory
As the Hyalu Serum 2.3 Eye Contour Cream and Serum are products that hail from Innoderm’s French laboratory, it’s fitting that the skincare packaging used resembles scientific vials.... [More]
Clinical Cosmetic Packaging - The Acnerose Medical Cosmetics Branding is Clean and Minimal
SCORE 2.4
Untested 491 Clicks Pub: May 24, 17
Clinical Cosmetic Packaging
The Acnerose Medical Cosmetics Branding is Clean and Minimal
The Acnerose medical cosmetics branding is the design work of Paweł Świniarski and puts a distinct focus on minimalism in order to convey a clinical aesthetic to the consumer. Authority reigns... [More]
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