Category
Lifestyle
Assisted Choices
Trend cluster
Category
Pseudo-Surgical
The wellness wave has consumers seeking extreme methods of self-care.
4.1
Trend score
Trend
What is the Pseudo-Surgical trend?
Pseudo-Surgical: The need for self-preservation is at an all-time high in the midst of the wellness wave. However, the maker culture movement puts consumers at odds in that they want professional-grade self care, yet they prefer to execute it themselves. Self-care products that are packaged and ritualized to mimic surgical or medical procedures satisfy these conflicting needs.
Trend themes
Themes within the Pseudo-Surgical trend
Three behaviours holding the trend together01
Professional-grade self care
Consumers seek self-care products that mimic surgical or medical procedures for a more professional-grade experience.
02
Interactive packaging
Packaging with interactive features, such as injectable or capsule components, provide consumers with a more engaging and effective product experience.
03
Connected healthcare devices
Healthcare devices that can be connected to smartphones and other digital platforms expand the availability and convenience of healthcare services.
Industry implications
What the Pseudo-Surgical trend means for industry
Where the trend changes the playbookFor
Beauty and Personal Care
Innovative and interactive packaging design can greatly enhance the consumer experience and drive sales in the beauty and personal care industry.
For
Healthcare
Connected healthcare devices offer the potential to expand access to healthcare services and improve patient outcomes.
For
Consumer Technology
Developing technology that integrates with healthcare devices and services can improve the overall consumer experience and drive innovation in the consumer technology industry.
Workshop question
In what ways can your brand focus more on holistic benefits of your product or service to improve a consumer's life?
Trend signals
Trend signals for Pseudo-Surgical
Trend score 4.1 out of 10, from popularity 62%, activity 55%, freshness 8%.
Popularity62%
Activity55%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Asia-Pacific
Evidence
Examples of the Pseudo-Surgical trend
5 featured examples from Sep 3, 2015 to May 24, 2017CategoryFashion
Interactive Face Mask Packaging
THE OOZOO's Power Capsule Mask is Activated with an Add-In
Incorporate interactive packaging and split ingredient capsules in the beauty and skincare industry to offer innovative and more effective products.
CategoryLifestyle
Oral Dental Care Cameras
The 'MTG' Dental Camera Lets Users Keep an Eye on Their Teeth
The 'MTG' Dental Camera disrupts traditional dental check-up practices by providing consumers with greater visibility and control over their oral health.
CategoryFashion
Injectable Face Masks
This Korean Face Mask from THE OOZOO Features a Syringe for a Serum Infusion
Cosmetic companies can explore the possibility of developing a range of injectable facial masks that cater to a wider range of requirements, such as anti-aging, radiance, and hydr…
CategoryLifestyle
Scientific Skincare Vials
Hyalu's Skincare Packaging Resembles High-Tech Tools from a Laboratory
Opportunity for creating innovative skincare products that resemble laboratory tools to appeal to consumers looking for science-based solutions.
CategoryLifestyle
Clinical Cosmetic Packaging
The Acnerose Medical Cosmetics Branding is Clean and Minimal
Incorporating minimalistic design elements in the healthcare packaging industry can create a clinical aesthetic and enhance product credibility.
