The wellness wave has consumers seeking extreme methods of self-care
Implications - The need for self-preservation is at an all-time high in the midst of the wellness wave. However, the maker culture movement puts consumers at odds in that they want professional-grade self care, yet they prefer to execute it themselves. Self-care products that are packaged and ritualized to mimic surgical or medical procedures satisfy these conflicting needs.
Workshop Question - In what ways can your brand focus more on holistic benefits of your product or service to improve a consumer's life?
Trend Themes
-
Professional-grade Self Care — Consumers seek self-care products that mimic surgical or medical procedures for a more professional-grade experience.
-
Interactive Packaging — Packaging with interactive features, such as injectable or capsule components, provide consumers with a more engaging and effective product experience.
-
Connected Healthcare Devices — Healthcare devices that can be connected to smartphones and other digital platforms expand the availability and convenience of healthcare services.
Industry Implications
-
Beauty and Personal Care — Innovative and interactive packaging design can greatly enhance the consumer experience and drive sales in the beauty and personal care industry.
-
Healthcare — Connected healthcare devices offer the potential to expand access to healthcare services and improve patient outcomes.
-
Consumer Technology — Developing technology that integrates with healthcare devices and services can improve the overall consumer experience and drive innovation in the consumer technology industry.
