Procedural Pampering

Self-care brands focus more on rituals than products with step-by-step kits

Implications - As an industry, personal care is deeply rooted in the idea of pampering the self. This becomes more about ritual than product for the social media-age consumer. As a result, brands within self care are emphasizing a step-by-step process with their products, including tools and instruction to enable consumers to take this in-depth approach at home.
SCORE 6.1
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49,486 Total Clicks
Aug 16 - May 17
This Quarter and Average
FashionCosmetics
Featured Examples
Botanical Mask Applicator Sets - The Hanacure Facial Harnesses the Benefits of the Lotus Flower
SCORE 7.1
This Quarter and Warm 417 Clicks Pub: May 25, 17
Botanical Mask Applicator Sets
The Hanacure Facial Harnesses the Benefits of the Lotus Flower
Hanacure is a face mask that has become popular on social media, often touted by beauty accounts as being an effective and fun way to take care of skin. The mask was inspired by the lotus flower... [More]
Aromatic Bridal Kits - Saje Wellness' Bridal Body Care Set Refreshes and Relaxes
SCORE 6.8
This Quarter and Warm 1,153 Clicks Pub: May 27, 17
Aromatic Bridal Kits
Saje Wellness' Bridal Body Care Set Refreshes and Relaxes
Although there are plenty of products for beautifying brides on their special day, there are few bridal body care items that aim to provide stress relief. Saje Wellness is remedying this with the... [More]
All-In-One Face Mask Packaging - This Powder Face Mask Provides a Built-In Bowl and Measuring Spoon
SCORE 5
This Year and Average 1,258 Clicks Pub: Jan 28, 17
All-In-One Face Mask Packaging
This Powder Face Mask Provides a Built-In Bowl and Measuring Spoon
Most powder-to-clay face masks require consumers to supply their own spoons and bowls for mixing, but this powder face mask for clear skin from YES TO provides all of the necessary tools for... [More]
Relaxation-Inducing Cosmetics - Glossier's Back-To-Reality Trio Encourages Self-Care
SCORE 3.6
This Year and Mild 259 Clicks Pub: Aug 19, 16
Relaxation-Inducing Cosmetics
Glossier's Back-To-Reality Trio Encourages Self-Care
With summer quickly coming to a close, Glossier has released its Back-To-Reality Trio so that consumers can ward off end-of-season anxiety. Designed to refresh skin, lips and cuticles, the kit is... [More]
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