Category
Fashion
Scaled Restraint
Trend cluster
Category
Procedural
Pampering
Self-care brands focus more on rituals than products with step-by-step kits.
3.3
Trend score
Trend
What is the Procedural Pampering trend?
Procedural Pampering: As an industry, personal care is deeply rooted in the idea of pampering the self. This becomes more about ritual than product for the social media-age consumer. As a result, brands within self care are emphasizing a step-by-step process with their products, including tools and instruction to enable consumers to take this in-depth approach at home.
Trend themes
Themes within the Procedural Pampering trend
Three behaviours holding the trend together01
At-Home Self-Care Rituals
Personal care brands are focusing more on step-by-step kits to encourage in-depth self-care rituals rather than singular products.
02
DIY Beauty Tools and Kits
Beauty and skincare brands are providing customers with tools and kits for DIY treatments at home.
03
Natural and Botanical Ingredient Focus
Consumers are gravitating towards natural and plant-based ingredients in their self-care and skincare products.
Industry implications
What the Procedural Pampering trend means for industry
Where the trend changes the playbookFor
Personal Care Products
Personal care brands can innovate by focusing on providing self-care ritual kits rather than individual products.
For
Beauty Products and Tools
Beauty and skincare brands can innovate by providing customers with tools and kits for DIY treatments at home.
For
Natural and Organic Products
Brands can innovate in the natural and organic product industry by focusing on the use of plant-based ingredients in their self-care and skincare products.
Workshop question
Design a step-by-step ritual for consumers to use when engaging with your brand.
Trend signals
Trend signals for Procedural Pampering
Trend score 3.3 out of 10, from popularity 46%, activity 45%, freshness 8%.
Popularity46%
Activity45%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Procedural Pampering trend
4 featured examples from Aug 19, 2016 to May 27, 2017CategoryMarketing
Botanical Mask Applicator Sets
The Hanacure Facial Harnesses the Benefits of the Lotus Flower
Disruption potential for brands to create unique skincare products and capitalize on social media marketing strategies.
CategoryLifestyle
Aromatic Bridal Kits
Saje Wellness' Bridal Body Care Set Refreshes and Relaxes
The personal care products industry can explore the trend of stress relief products, like Saje Wellness' bridal body care kit, by incorporating relaxing and rejuvenating elements…
CategoryFashion
All-In-One Face Mask Packaging
This Powder Face Mask Provides a Built-In Bowl and Measuring Spoon
The beauty and personal care industry can develop innovative, eco-friendly alternatives to traditional face mask packaging, and customizable at-home face mask kits and subscriptio…
CategoryFashion
Relaxation-Inducing Cosmetics
Glossier's Back-To-Reality Trio Encourages Self-Care
The beauty industry can benefit from developing products that promote self-care and recreate spa-like experiences at home.
