Self-care brands focus more on rituals than products with step-by-step kits
Implications - As an industry, personal care is deeply rooted in the idea of pampering the self. This becomes more about ritual than product for the social media-age consumer. As a result, brands within self care are emphasizing a step-by-step process with their products, including tools and instruction to enable consumers to take this in-depth approach at home.
Workshop Question - Design a step-by-step ritual for consumers to use when engaging with your brand.
Trend Themes
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At-home Self-care Rituals — Personal care brands are focusing more on step-by-step kits to encourage in-depth self-care rituals rather than singular products.
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DIY Beauty Tools and Kits — Beauty and skincare brands are providing customers with tools and kits for DIY treatments at home.
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Natural and Botanical Ingredient Focus — Consumers are gravitating towards natural and plant-based ingredients in their self-care and skincare products.
Industry Implications
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Personal Care Products — Personal care brands can innovate by focusing on providing self-care ritual kits rather than individual products.
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Beauty Products and Tools — Beauty and skincare brands can innovate by providing customers with tools and kits for DIY treatments at home.
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Natural and Organic Products — Brands can innovate in the natural and organic product industry by focusing on the use of plant-based ingredients in their self-care and skincare products.
