New menu items in fast food are enhanced with heritage brand partnerships
Implications - As fast food and QSR brands look to entice customers with buzz worthy launches that resonate on visual social platforms such as Snapchat and Instagram for ultimate reach, many are partnering with heritage confection brands to create limited edition menu items that simultaneously cater to the new cross-generational view of such indulgences as a special occasion. This progression reinforces that the proliferation of marketing efforts for new products launches heavily relies on the "word of mouth" enabled by social media and highlights the opportunity for brands to elevate consumer perceptions with esteemed collaborations that can also lead to the cross-polination of adjacent yet previously unreached new customers.
Workshop Question - To broaden your current market reach, consider which brands you might partner with; think of companies that offer different products/services to yours.
Trend Themes
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Heritage Brand Partnerships — Fast food and QSR brands are partnering with heritage confection brands to create limited edition menu items.
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Use of Premium Ingredients — Fast food companies are using premium ingredients like Ghirardelli chocolate in their menu items to elevate consumer perceptions.
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Social Media Marketing — The proliferation of marketing efforts heavily relies on social media to promote and gain buzz for new product launches.
Industry Implications
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Fast Food — Fast food and QSR brands are partnering with heritage confection brands to create limited edition menu items and elevating their menu items with premium ingredients.
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Confectionery — Heritage confection brands are partnering with fast food and QSR brands to create limited edition menu items.
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Social Media Marketing — Marketing and PR companies can take advantage of the trend of social media marketing to promote fast food launches and collaborations.
6 Featured, 48 Examples:
85,212 Total Clicks
Date Range:
Jun 16 — Jun 17
Trending:
Warm
Consumer Insight Topics:
