Upleveled Indulgence

New menu items in fast food are enhanced with heritage brand partnerships

Implications - As fast food and QSR brands look to entice customers with buzz worthy launches that resonate on visual social platforms such as Snapchat and Instagram for ultimate reach, many are partnering with heritage confection brands to create limited edition menu items that simultaneously cater to the new cross-generational view of such indulgences as a special occasion. This progression reinforces that the proliferation of marketing efforts for new products launches heavily relies on the "word of mouth" enabled by social media and highlights the opportunity for brands to elevate consumer perceptions with esteemed collaborations that can also lead to the cross-polination of adjacent yet previously unreached new customers.
SCORE 7.1
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26,910 Total Clicks
Jun 16 - Jun 17
This Quarter and Warm
Pop CultureLifestyleFood
Featured Examples
High-End Donut Collections - This Krispy Kreme Line of Donuts was Served at Selfridges
SCORE 9.5
This Quarter and V. Hot 2,606 Clicks Pub: Jun 26, 17
High-End Donut Collections
This Krispy Kreme Line of Donuts was Served at Selfridges
Krispy Kreme is associated with tasty yet simple treats, but this new line of donuts that was launched by the brand in London aims to help transform perceptions of the brand. The new Krispy Kreme... [More]
Upscale Chocolate Donuts - These Krispy Kreme Dessert Donuts are Made with Ghirardelli Chocolate
SCORE 7.4
This Year and Warm 786 Clicks Pub: Apr 3, 17
Upscale Chocolate Donuts
These Krispy Kreme Dessert Donuts are Made with Ghirardelli Chocolate
Putting an artisanal spin on the brand’s famous donuts these new Krispy Kreme dessert donuts are created using Ghirardelli chocolate in order to transform them from ordinary to extraordinary.... [More]
Snack-Embedded Fast Food Meals - The Taco Bell Cheetos Quesadilla is Available in the Philippines
SCORE 6
This Year and Warm 948 Clicks Pub: Dec 4, 16
Snack-Embedded Fast Food Meals
The Taco Bell Cheetos Quesadilla is Available in the Philippines
Upping the game when it comes to fast food meals, the Taco Bell Cheetos Quesadilla is a deliciously obscure new offering from the restaurant that’s available only in the Philippines. The Taco... [More]
Premium Fast Food Milkshakes - These New Arby's Milkshakes are Infused with Ghirardelli Chocolate
SCORE 6.8
This Year and Warm 590 Clicks Pub: Apr 25, 17
Premium Fast Food Milkshakes
These New Arby's Milkshakes are Infused with Ghirardelli Chocolate
With consumer demand for premium products increasing, these new Arby’s milkshakes with real Ghirardelli chocolate come as a handcrafted option for patrons to enjoy. The new milkshakes from... [More]
Oozing Fast Food Desserts - Arby's New Chocolate Molten Lava Cake is Made with Ghirardelli Chocolate
SCORE 5
This Year and Average 266 Clicks Pub: Dec 27, 16
Oozing Fast Food Desserts
Arby's New Chocolate Molten Lava Cake is Made with Ghirardelli Chocolate
Arby’s may be known for its roast beef, however the chain is now making an effort to bolster its dessert menu with the addition of the Chocolate Molten Lava Cake. Not only is the cake a... [More]
Soda-Flavored Slushies - The New Crush Orange Vanilla Float Freeze Joins Taco Bell's Drink Line-Up
SCORE 4.1
Average 169 Clicks Pub: Jun 1, 16
Soda-Flavored Slushies
The New Crush Orange Vanilla Float Freeze Joins Taco Bell's Drink Line-Up
Taco Bell recently expanded its cold drink line-up with the addition of the new Crush Orange Vanilla Float Freeze. Following the success of the chain’s Dr. Pepper Vanilla Float Freeze, the new... [More]
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