Krispy Kreme is associated with tasty yet simple treats, but this new line of donuts that was launched by the brand in London aims to help transform perceptions of the brand. The new Krispy Kreme store is located in the food hall at Selfridges and features donuts that are all opulently crafted using premium ingredients that make them appealing to a higher end clientele.
The donut flavors includes Red Berry Drizzle, Popping Champagne, The Magic Unicorn, Strawberry Biscuit Bite, The Selfridges and Salted Caramel & Honeycomb. Each of the different flavors within the line of donuts from Krispy Kreme is infused with the best ingredients possible including real champagne, Belgian chocolate and other premium finishing touches.
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