'So Wrong It's Nom' and with Asda Created a Cheese Advent Calendar

 - Nov 25, 2017
References: corporate.asda & huffingtonpost
Last year, Annem Hobson, the blogger behind 'So Wrong It’s Nom,' teased people by promising to launch the world's first-ever cheese advent calendar for the holiday season. After creating a simple prototype and asking people to register their interest, Hobson found the support to be overwhelming, as over 11,000 people indicated interest in the project.

Now, So Wrong It’s Nom is releasing a cheese-filled advent calendar with British supermarket retailer Asda. The Cheese Advent Calendar boasts 24 individually wrapped cheeses, including different kinds of cheddar, Red Leicester, Wensleydale with cranberries, Applewood and other varieties.

Since the food-filled advent calendar contains an item that should be refrigerated, the book-style packaging design includes a half that can be torn away to save space in the fridge.