Ritual Mimicry

A convergence of drinking and wellness cultures invites the borrowing of rituals

Implications - As consumers look to live up to contemporary wellness expectations prescribed by a predominantly social media-driven fitness lifestyle subculture, new beverage experiences are emerging that see the borrowing of drinking rituals repurposed with health-focused experiences and vice versa. In addition to reaffirming the influential nature of the cult of health and wellness on the leisure preferences of average consumers, this shift speaks to a shared cultural commitment to preventative health maintenance as an essential component of self-care.
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60,305 Total Clicks
May 16 - Jun 17
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MarketingLifestyleHealthDrinking
Featured Examples
Alcoholic Juice Bars - This Juice and Smoothie Bar Switches to Serving Healthy Cocktails at Night
SCORE 6.9
This Year and Warm 1,544 Clicks Pub: Sep 21, 16
Alcoholic Juice Bars
This Juice and Smoothie Bar Switches to Serving Healthy Cocktails at Night
With the rise of healthy living, many cities have been overwhelmed with the arrival of juice and smoothie bars. Supernatural Spitalfields is a new one in London that sets itself apart from the rest... [More]
Healthy Celery Cocktails - This Celery Gimlet Offers a Healthier Alternative to Sugary Drinks
SCORE 6.2
Warm 1,081 Clicks Pub: May 12, 16
Healthy Celery Cocktails
This Celery Gimlet Offers a Healthier Alternative to Sugary Drinks
Consumers seeking a healthier drinking alternative to sugary alcoholic beverages can opt for this vegetable-based cocktail by Shutter Bean known as a Celery Gimlet that contains healthy celery juice.... [More]
Health-Oriented Cocktail Menus - PRESS Developed "London’s 'Healthiest' Cocktail Menu"
SCORE 6.1
This Year and Warm 1,157 Clicks Pub: Sep 7, 16
Health-Oriented Cocktail Menus
PRESS Developed "London’s 'Healthiest' Cocktail Menu"
Cold-pressed juice company PRESS recently teamed up with five distilled spirit brands in order to prude what it’s calling “London’s ‘Healthiest’ Cocktail Menu.’... [More]
Collaborative Botanical Cocktails - Botanist Gin is Serving Wild Cocktails at Selfridges Restaurants
SCORE 5.8
This Year and Warm 482 Clicks Pub: Jul 22, 16
Collaborative Botanical Cocktails
Botanist Gin is Serving Wild Cocktails at Selfridges Restaurants
As part of a unique partnership, The Botanist Gin will be serving a series of exclusive cocktails through Selfridges restaurants. What’s particularly notable about this collaboration is that... [More]
Mood-Boosting Cocktails - Barts is Serving Alcoholic Cocktail Drinks That are Rich in Serotonin
SCORE 5
Average 1,026 Clicks Pub: May 2, 16
Mood-Boosting Cocktails
Barts is Serving Alcoholic Cocktail Drinks That are Rich in Serotonin
A new menu of cocktail drinks was recently launched at London cocktail bar Barts with ingredients that are said to improve the ability for the mind and body to work at their best. The three... [More]
Vitamin-Infused Cocktail Mixers - 'Ficks Premium Cocktail Mix' Contains Summery Flavors
SCORE 3.8
This Year and Mild 399 Clicks Pub: Nov 29, 16
Vitamin-Infused Cocktail Mixers
'Ficks Premium Cocktail Mix' Contains Summery Flavors
Ficks Premium Cocktail Mix takes the art of cocktail-making to the next level by ensuring that the end product is healthy and energizing. The cocktail mixers come in glass bottles and feature... [More]
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