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Healthy Celery Cocktails

This Celery Gimlet Offers a Healthier Alternative to Sugary Drinks

— May 12, 2016 — Lifestyle
Consumers seeking a healthier drinking alternative to sugary alcoholic beverages can opt for this vegetable-based cocktail by Shutter Bean known as a Celery Gimlet that contains healthy celery juice. The cocktail is primarily vegetable juice based with a sweet flavor that is light and refreshing for the summer season. The celery juice is made from scratch as well, eliminating any use of preservatives or artificial flavors.

While the Celery Gimlet contains a vegetable as its primary ingredient, the juice of the celery is turned sugary by infusing the flavor into a simple syrup. The syrup is combined with more freshly squeezed celery juice, lime, salt and gin to create a refreshingly light and subtly sweet cocktail with a pale green hue.

The drink be enjoyed by consumers seeking a significantly less sugary beverage made from wholesome ingredients to enjoy during the summer.
Trend Themes
1. Vegetable-based Cocktails - There is a disruptive innovation opportunity to create more vegetable-based cocktails that offer a healthier alternative to sugary drinks.
2. Homemade Juices - The trend towards healthier drinks presents a disruptive innovation opportunity to create healthier and fresher homemade juices as ingredients in cocktails.
3. Simple Syrup Alternatives - There is a disruptive innovation opportunity to create simple syrup alternatives that use natural sweeteners and healthier ingredients in cocktails.
Industry Implications
1. Alcoholic Beverages - Distilleries and beverage companies can take advantage of the trend towards healthier drinking by creating vegetable-based cocktails and promoting them as a healthier alternative to sugary drinks.
2. Juice Bars - Juice bars can tap into the trend towards healthier drinks by offering homemade vegetable juices as ingredients in cocktails and promoting them as a healthier alternative to traditional cocktails.
3. Wellness Industry - The wellness industry can leverage the trend towards healthier drinking by promoting vegetable-based cocktails as a way to maintain a healthy lifestyle while still enjoying alcoholic beverages.
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